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C-Suite Sales & Marketing Perspectives C-Suite Sales & Marketing Perspectives Steven MacDonald Stock Movers Stock Movers iHeartPodcasts The Martin Lewis Podcast The Martin Lewis Podcast BBC Radio 5 Live Thrivetime Show | Business School without the BS Thrivetime Show | Business School without the BS Clay Clark Business News Today | 2 Min News | The Daily News Now! Business News Today | 2 Min News | The Daily News Now! The Daily News Now! The Final Bell The Final Bell Rural Radio Network UBS On-Air: Market Moves UBS On-Air: Market Moves Client Strategy Office Sprott Money News Sprott Money News Sprott Money Lead Better Lead Better Admired Leadership AI News Today | Julian Goldie Podcast AI News Today | Julian Goldie Podcast Julian Goldie Texas Agriculture Today Texas Agriculture Today Texas Farm Bureau Radio Network Power Lunch Power Lunch CNBC BBB Sharing BBB Sharing Barry Moore UnHoused & UnFiltered | MCAH's Podcast on Homelessness & Housing UnHoused & UnFiltered | MCAH's Podcast on Homelessness & Housing Michigan Coalition Against Homelessness The Device Girls The Device Girls Sarah Kruse & Haley Gibson Bloomberg Talks Bloomberg Talks Bloomberg The David Lin Report The David Lin Report The David Lin Report Why They Resonate Why They Resonate Jay Acunzo TechCheck TechCheck CNBC Answer Engine Optimization (AEO): The AI Search Podcast Answer Engine Optimization (AEO): The AI Search Podcast AEO Engine RoofersCoffeeShop RoofersCoffeeShop RoofersCoffeeShop Early Retirement - Financial Freedom (Investing, Tax Planning, Retirement Strategy, Personal Finance) Early Retirement - Financial Freedom (Investing, Tax Planning, Retirement Strategy, Personal Finance) Ari Taublieb, CFP®, MBA The Enthusiast Lab The Enthusiast Lab Mr Enthusiast Followed By Mercy Followed By Mercy W. Austin Gardner Moody’s Talks - Global Economy Unwrapped Moody’s Talks - Global Economy Unwrapped Moody's Analytics 日経ビジネス モーニングニュース 日経ビジネス モーニングニュース 日経ビジネス The tastylive network The tastylive network tastylive Challenge the Standard in Financial Advice Challenge the Standard in Financial Advice Nathan Fradley and Jordan Vaka Rising Voices of Fundraising: The AFP Emerging Leaders Podcast Rising Voices of Fundraising: The AFP Emerging Leaders Podcast Association of Fundraising Professionals The UKBitcoinMaster Podcast Series The UKBitcoinMaster Podcast Series - The UK Bitcoin Master The Legal Podcast Network The Legal Podcast Network The Legal Podcast Network (LPN) Rec Tech: the Recruiting Technology Podcast Rec Tech: the Recruiting Technology Podcast Chris Russell Optimizing Your Google Business Profile for Maximum Visibility Optimizing Your Google Business Profile for Maximum Visibility GMB Crush FactSet Evening Market Recap FactSet Evening Market Recap Factset Ash Said It® Show Ash Said It® Show Ash Brown RadioCSIRT RadioCSIRT Radio CSIRT HOGENT: kwaliteit dus! HOGENT: kwaliteit dus! The Podcast Planet
C-Suite Sales & Marketing Perspectives

Business

C-Suite Sales & Marketing Perspectives

Steven MacDonald

The New Rules of B2B Sales Leadership

June 25, 2026 9:30am 30 min

Episode #308:Mark Crompton, Outsourced CRO and Fractional VP of Sales and Consultant at Sales Xceleration, explains why many growing companies invest heavily in operations while underinvesting in the very function respon...

Customer Access Challenges: Breaking Through Modern Executive Barriers

June 18, 2026 7:10am 27 min

Episode #307:John Laughlin, CEO and President of CTI, shares why earning executive access starts with trust, not selling. He explains how customer understanding, relationship-building, and organizational culture drive lo...

The New Rules to Sustainable Growth

June 17, 2026 8:45am 31 min

Episode #306:Julie Zwissler, Global Chief Marketing Officer at Office Beacon LLC, shares why trust, relationships, and internal alignment have become the foundation of sustainable growth. She explains how the Connector E...

Modern CRO Leadership: Navigating Trust and Competition

June 16, 2026 9:55am 30 min

Episode #305: Andrea Kayal, Chief Revenue Officer at Help Scout, shares how alignment, trust, and customer centricity drive sustainable growth. She explains why marketing must own trust-building, how product supports rev...

AI Transformation: Rethinking Modern Revenue Leadership

June 10, 2026 8:50am 30 min

Episode #304: Keith Laska, Chief Growth Officer at GridUnity, explores the leadership principles driving sustainable growth amid an unprecedented AI transformation. He explains why executive alignment, customer obsession...

Why Internal Communication Now Drives External Growth

June 05, 2026 11:50am 39 min

Episode #303:Christian Land, Group Chief Marketing Officer at big. bechtold-gruppe, explains why internal communication has become one of the most powerful drivers of external business growth. He shares how culture, trus...

The Dangerous Obsession with Lead Generation

June 05, 2026 9:05am 29 min

Episode #302:Bill Taysom, Fractional Chief Marketing Officer at Savvy Strategic Partners, explains why many organizations become dangerously focused on generating more leads while overlooking the trust, credibility, and ...

Pipeline Volume Trap: Why More Leads Kill Better Deals

June 04, 2026 9:55am 30 min

Episode 301: Joe Healy, Chief Growth Officer at Fintua, explains why the pursuit of more leads often distracts companies from what actually drives revenue growth. He shares how trust, customer understanding, and relation...

B2B C-Suite Execs: How to Win the Day One Shortlist

June 02, 2026 10:15am 29 min

Episode #300:Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's short...

How AI Is Redefining What It Means to Be a CRO

May 28, 2026 10:15am 33 min

Episode #299: Emil Reister, Chief AI Sales Officer at BCC Research, explains how AI is transforming modern sales leadership, buyer expectations, and team productivity. He discusses connected systems, AI-powered coaching,...

The New Board Agenda to Achieve Growth

May 27, 2026 9:35am 30 min

Episode #298:Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales,...

AI Pressure on Today’s C-Suite

May 26, 2026 9:00am 31 min

Episode #297: Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influence, and customer engagement. She discusses why human judgment, d...

Reinventing Growth After AI Disruption

May 20, 2026 4:05am 35 min

Episode #296:Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving cust...

CRM’s 30-Year Promise Finally Delivered

May 20, 2026 1:55am 35 min

Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prioritize, engage, and close opportunities. Grant Johnson, Chief Grow...

Client Centricity Myth: Why Most Companies Get It Wrong

May 18, 2026 2:55pm 33 min

Episode #294: Olivia Brooks Allan, Chief Client Officer at Nteractive, explains why most companies misunderstand what client centricity actually means. She shares how psychological safety, preparation, accountability, an...

Modern Buyer Shift: Why AI Is Rewriting Trust and Decisions

May 13, 2026 1:10pm 30 min

Episode #293:Madison Conway, Chief Marketing Officer at The DCC Group, shares how AI is changing trust, buyer expectations, and decision-making. She explains why companies must move beyond urgency and define success befo...

The Evolution and Future of Competitive AI Strategy in Modern Business

May 13, 2026 1:00pm 33 min

Episode #292:Jamie Thorpe, Chief Experience Officer & UK Service Line Leader for CX at Ipsos in the UK, shares how AI is reshaping customer experience, business growth, and competitive differentiation in modern organizat...

Rethinking Human Capital: Building Teams in the AI Era

May 12, 2026 11:10am 27 min

Episode #291:Paul Sial, Chief Marketing Officer at AbroadWorks Inc., discusses how AI is fundamentally reshaping workforce strategy, hiring, and organizational growth. He explains why companies must rethink talent acquis...

Modern CMO Evolution: From Truth to Trust

May 11, 2026 9:25am 38 min

Episode #290:Margaret Dawson, Chief Marketing Officer at SUSE, explains how the modern CMO role is evolving from simply communicating products to building trust through customer understanding, storytelling, and authority...

The Hard Truth About Scaling Revenue Organizations

May 08, 2026 7:45am 32 min

Episode #288:Ryan Wilson, Chief Revenue Officer at Generis, shares why scaling revenue organizations requires constant iteration, customer obsession, and organizational alignment. He explains how credibility, empathy, an...

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