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The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy Fexingo Tolkers Podcast Tolkers Podcast Tolkers Geopolitical Cousins Geopolitical Cousins Jacob Shapiro & Marko Papic China Update China Update Tony Coffee with Jon - Think Big. Get Unstuck. Grow Your Business Coffee with Jon - Think Big. Get Unstuck. Grow Your Business Jon Dwoskin Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights Richard C. Wilson, CEO of Family Office Club The AI for Sales Podcast The AI for Sales Podcast Chad Burmeister Inspiring Tech Leaders - AI, Technology Strategy & Digital Transformation Inspiring Tech Leaders - AI, Technology Strategy & Digital Transformation Dave Roberts IMI Podcasts IMI Podcasts Christian Henrik Nesheim The Private School Leader Podcast The Private School Leader Podcast Mark Minkus Bitcoiners - Live From Bitcoin Beach Bitcoiners - Live From Bitcoin Beach Mike Peterson Minor Issues Minor Issues Mark Thornton Konshuhs Agility-Project Manager Coach & Agile Coach, Trainer, Mentor & Author Konshuhs Agility-Project Manager Coach & Agile Coach, Trainer, Mentor & Author Edward Coke, Jr, MSPM,PMP, CAPM, CSM, Agile Coach DX Today | No-Hype Podcast & News About AI & DX DX Today | No-Hype Podcast & News About AI & DX Rick Spair That LEO Guy That LEO Guy That LEO Guy Markets, Meditations, and Mental Models Markets, Meditations, and Mental Models Cosmic Trex Abraham Hicks Abraham Hicks Abraham Hicks プチ鹿島 赤坂タイムス プチ鹿島 赤坂タイムス TBS RADIO Radioland, with James Cridland - radio futurologist Radioland, with James Cridland - radio futurologist James Cridland The Lawn Hustle! The Lawn Hustle! Professional Lawn Maintenance Maritime Morning Brief Maritime Morning Brief Marine Exchange of Puget Sound Payments Brief: FinTech, Banking & Payments News Payments Brief: FinTech, Banking & Payments News Payments Brief Team AI Builds It: Easy Coding Tools AI Builds It: Easy Coding Tools AIAgentStore.ai Real Estate News Today | 2 Min News | The Daily News Now! Real Estate News Today | 2 Min News | The Daily News Now! The Daily News Now! AI Fire Daily AI Fire Daily AIFire.co CFO Podcast CFO Podcast Peter De Roeck ReThink Productivity Podcast ReThink Productivity Podcast ReThink Productivity MarTech Podcast ™ // Marketing + Technology = Business Growth MarTech Podcast ™ // Marketing + Technology = Business Growth I Hear Everything The Neurodivergent Entrepreneur The Neurodivergent Entrepreneur Patrick Casale Staging Sips Staging Sips Lori Fischer Your Daily Real Estate Podcast with Tristan Ahumada Your Daily Real Estate Podcast with Tristan Ahumada Tristan Ahumada Planning your Financial Future Planning your Financial Future IG Wealth Management Inc., Mutual Fund Division Abraham Hicks’s Podcast Abraham Hicks’s Podcast Abraham Hicks Optimizing Your Google Business Profile for Maximum Visibility Optimizing Your Google Business Profile for Maximum Visibility GMB Crush Omni Talk Retail Omni Talk Retail Omni Talk Retail Bourseko MOAT Bourseko MOAT Bourseko The Kings Code Podcast The Kings Code Podcast Tate
The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

Business

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

Fexingo

How Google Ads Dynamic Search Ads Work in 2026

June 27, 2026 12:35am 9 min

Dig into Dynamic Search Ads (DSA) with Lucas and Luna. They explore how Google's crawler matches your website content to search queries automatically, the shift toward AI-generated headlines, and a concrete example of an...

How Google Ads Responsive Search Ads Use Machine Learning

June 26, 2026 12:45pm 15 min

This episode of The Google Ads Podcast with Fexingo drills into how Responsive Search Ads (RSAs) use machine learning to mix headlines and descriptions in real time. Lucas and Luna explore a specific case: a mid-size B2B...

How Google Ads Audience Segmentation Transforms PPC in 2026

June 26, 2026 12:36am 9 min

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the power of audience segmentation for Google Ads in 2026. They explore how moving beyond basic demographics to layered, behavior-based seg...

How Google Ads Location Extensions Drive Store Visits in 2026

June 25, 2026 12:40pm 9 min

In Episode 74 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into how Google Ads location extensions have evolved to drive measurable in-store foot traffic. They break down the difference between location ex...

How Google Ads Broad Match Clicks Convert Differently by Bid Strategy

June 25, 2026 12:34am 12 min

Lucas and Luna dig into a recent Google internal study showing that broad match keywords drive different conversion behavior depending on whether you use Maximize Conversions, Target CPA, or Maximize Conversion Value. Th...

How Google Ads Experiments Test Landing Pages for Better Conversions

June 24, 2026 12:47pm 8 min

Episode 72 of The Google Ads Podcast digs into one of the most underused optimization tools: experiments. Lucas and Luna walk through a real case where a mid-size e-commerce brand ran a 50/50 split test between their exi...

How Google Ads Brand Lift Studies Measure TV-Style Impact

June 24, 2026 12:34am 9 min

In Episode 71 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Brand Lift studies — the ad-measurement tool that lets advertisers gauge the real-world impact of their campaigns on brand awarene...

How Google Ads Audience Exclusions Sharpen Your Targeting

June 23, 2026 12:37pm 8 min

In episode 70 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into a surprisingly powerful but often overlooked lever: audience exclusions. Lucas explains how layering exclusions on top of your targeting can ...

How Google Ads Auction-Time Bidding Transforms PPC

June 23, 2026 12:33am 10 min

Lucas and Luna unpack Google Ads' auction-time bidding — the real-time machine learning that adjusts bids per query based on user context, device, location, and intent. They walk through a case study from a mid-market e-...

How Google Ads Ad Strength Score Improves Your Campaigns

June 22, 2026 12:38pm 7 min

Lucas and Luna dig into Google Ads' Ad Strength score — what it actually measures, why it matters for your Quality Score and auction performance, and how to improve it without chasing the needle. They walk through a real...

How Google Ads Customer Match Targets Known Audiences

June 22, 2026 12:35am 9 min

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Customer Match—the targeting feature that lets you upload your own customer data (email, phone, or address) to reach known users...

How Google Ads Negative Keyword Lists Save Your Budget

June 21, 2026 12:46pm 7 min

Lucas and Luna dive into one of the most underused tools in Google Ads: negative keyword lists. They break down how a single well-structured shared list can stop your budget from leaking on irrelevant search terms, using...

How Google Ads Scripts Automate Your Account in 2026

June 21, 2026 12:30am 8 min

Lucas and Luna dive into Google Ads scripts, the underused automation layer that lets you manage campaigns with code. Lucas explains how a simple script can pause underperforming keywords at 9 AM every day, adjust budget...

How Google Ads Performance Max Campaigns Work in 2026

June 20, 2026 12:34pm 7 min

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna break down how Performance Max campaigns have evolved by mid-2026. They discuss the shift from standard Shopping to PMax, how asset group structure d...

How Google Ads Data Exclusions Improve Smart Bidding in 2026

June 20, 2026 12:31am 12 min

Lucas and Luna dive into Google Ads data exclusions, a feature that lets advertisers tell Smart Bidding to ignore anomalous periods like Black Friday or site outages. Using a real-world example of a home goods retailer t...

How Google Ads Conversion Value Rules Optimize for Profit

June 19, 2026 12:40pm 7 min

In this episode of The Google Ads Podcast, Lucas and Luna dive into conversion value rules, an underused feature in Google Ads that lets advertisers adjust conversion values based on audience, device, or location to opti...

How Google Ads Keyword Insertion Boosts Ad Relevance in 2026

June 19, 2026 12:28am 9 min

In this episode, Lucas and Luna explore Google Ads dynamic keyword insertion (DKI) — a feature that automatically updates ad headlines to match a user's search query. They examine a case study from a mid-sized e-commerce...

How Google Ads Custom Intent Audiences Find In-Market Buyers

June 18, 2026 12:33pm 9 min

Episode 60 of The Google Ads Podcast explores Custom Intent audiences—a targeting option that lets you define your own signals instead of relying on Google's preset segments. Lucas and Luna break down how it works, when ...

How Google Ads Call Extensions Drive Phone Conversions

June 18, 2026 12:29am 12 min

In this episode, Lucas and Luna dive into Google Ads call extensions and how they can drive measurable phone call conversions. They break down when to use the call button versus the call extension, how to set up call rep...

How Google Ads Cross-Sell Campaigns Unlock Customer Value

June 17, 2026 12:31pm 8 min

Episode 58 of The Google Ads Podcast with Fexingo: Lucas and Luna dive into cross-sell campaign strategies using Google Ads. They break down a real case study from a mid-sized apparel retailer that used customer match li...

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