Ask Terry 2026
This week, we open the show up to our listeners, and answer your very interesting questions.Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why.We’ll listen to some memorable commer...
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Product Marketing with Fexingo: Launches, Positioning, and Go-to-Market Strategy
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John Lee Dumas
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Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026
This week, we look at the level of advertising creativity north of the border.We’ll talk about a campaign that used real “sleep talking” to sell mattresses.We’ll explore a remarkable idea that transformed the annual migr...
Flexi Discs
This week, we look at a humble marketing tool.The Flexi Disc.These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records.And in ...
Joe Sedelmaier Tribute
This week, we pay tribute to one of the greatest commercial directors in the ad business.You may not know the late Joe Sedelmaier by name, but you certainly know his work.He directed the famous “Fast Talking Man” ad for ...
Newsjacking
This encore episode of Under The Influence is one of our favourites of 2026.Lately, companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company q...
Bookmarks 2026
This week, it’s our annual Bookmarks episode.We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our regular season.We’ll talk about the importance of num...
Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman
We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our feed. We're chatting about hospital advertising. And because they rely on...
Debut Commercials - Part Two
It’s part two of our episode that revisits the very first commercials ever produced for famous products.From the very first commercial for something called the Big Mac, to the first TV ad for a new doll called Barbie, we...
Debut Commercials
This week, we take a look at marketing firsts.Specifically, the very first commercials ever produced for famous products and companies.From the debut of the Jolly Green Giant, to the first AIDS PSAs, to the very first ph...
Monumental Advertisements: Branded Buildings
This week, we talk about spectacular landmarks built by visionary entrepreneurs.These magnificent buildings stand in Toronto, New York and Chicago.They are all very different in design, built in different eras, but they ...
Brand Envy (2026)
This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years.We’ll talk about a very funny character who has made the world laugh without uttering a single word.An idea that...
Rue McClanahan: Every Kick's A Boost
This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we talk about the mountain of rejections famous and successful people had to overcom...
Selling Violence: Marketing Combat Sports
This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.We’ll analyze how WWE pro wrestling took a page from Rickard to cre...
Unhinged Advertising: The Power of the Absurd
This week, we look at weird, unhinged advertising.Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where everything a man touches turns to Skittles.A leather diaper you can wear to heavy meta...
Nobody's Ugly on Radio: The Superpower of Audio
This week, we listen to the most creative use of sound and voice. Like the mattress company that gave people discounts based on how loud they snored. We’ll explore a radio campaign that says ugly is a superpower. And we’...
It's a Floor Wax and a Dessert Topping: Unintended Product Uses
There are many products in the world that have “unintended uses.”Originally designed for one purpose, the general public has discovered alternate uses for these items.From Windex to baking soda to Ozempic, the makers of ...
Sweaty Billboards: Marketing The Movies
With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action film.And we’ll discuss a mo...
Small Wonders: Tiny Inventions. Big Impact.
This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires. In every case, th...
Car Cuisine: Car Companies in the Food Business
This week, we look at the link between food and cars. Did you know that Volkswagen makes sausages.And Rolls-Royce makes honey.Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistach...
From Tiffany’s to Donkeys: Catalogues Rise Again
This week, we look at the staying power of Catalogues.They’ve been around since the mid 1800s, and they helped build the country.We’ll talk about how catalogues let retailers reach people in far-flung towns and villages....