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Earned First

News

Earned First

Arun Sudhaman

Cannes: WE's Nitin Mantri on community, crisis and counsel

June 30, 2026 5:17am 23 min

Recorded at Cannes Lions 2026, WE Communications Asia-Pacific president Nitin Mantri discusses how brands such as Adidas and ITC have built genuine community participation rather than advertising-driven attention, and wh...

Cannes: Jim O'Leary on agency upheaval, AI myths & Cannes' transformation

June 30, 2026 1:18am 31 min

Newly-installed Penta gobal CEO Jim O'Leary joins the Earned First podcast at Cannes to argue that legacy agency models are buckling under client demands they weren't built for, and that most firms are far better at mark...

Podcast: Zeno's Barby Siegel and Thomas Bunn on the CMO-CCO growth gap

June 27, 2026 4:05pm 34 min

In the first our Cannes podcasts, Zeno global CEO Barby Siegel and chief client impact officer Thomas Bunn examine the firm's Clarity 2030 research, which studies CMO attitudes toward reputation, earned media, and AI dis...

Tetsuya Honda on Japan Inc's global comms challenges

June 16, 2026 6:49am 45 min

Tetsuya Honda spent nearly 20 years at Fleishman Hillard before leaving to build Honda Office, a strategy-only consultancy operating without permanent staff or execution mandates. Earlier this year he extended that model...

Burson's Red Surtida on GEO's 'credibility paradox'

June 09, 2026 5:47am 35 min

In this episode, Burson's Asia-Pacific head of intelligence and transformation Red Surtida joins Earned First founding editor Arun Sudhaman and research and insights editor David Blecken to explore the findings of the 'C...

Holding groups, CMOs & Cannes with Charlotte Mceleny

May 20, 2026 5:42am 39 min

Charlotte Mceleny has seen the PR and marketing industry from both sides, through 15 years as a journalist, then inside a holding group at MediaMonks. In this conversation, she and Arun Sudhaman work through what's actua...

Mazen Nahawi on conflict, communications and courage in the Middle East

May 07, 2026 11:16am 44 min

Mazen Nahawi, founder and group CEO of CARMA and RAIYN, joins Earned First to assess the communications landscape of the ongoing US-Iran conflict. Drawing on CARMA's media intelligence data, he argues that the largely ne...

AI and the future of women in the workplace

April 25, 2026 11:19pm 47 min

Christine Fellowes, founder of NINEby9, and Jane Morgan, chief client officer at Ashbury Communications, join Earned First to discuss Nineby9's latest research report, AI and the Future of Women in the Workplace. The con...

QI Group's Ramya Chandrasekaran on AI, culture & the evolving role of the CCO

April 14, 2026 5:46pm 32 min

Ramya Chandrasekaran, chief communications officer at QI Group, joins Arun Sudhaman to discuss how AI has moved from experiment to embedded practice inside her team, why geopolitics has fundamentally expanded the scope o...

Mary Njoki on PR transformation in Africa

March 31, 2026 4:54am 34 min

In this episode, Arun Sudhaman speaks with Mary Njoki, founder and CEO of Glass House PR in Nairobi, about the findings of the State of PR in Africa report — a survey of 54 agencies representing over 6,500 professionals ...

Stagwell's Margaret Key on why she left Publicis & what comes next for PR networks

March 12, 2026 11:23pm 42 min

Margaret Key, Asia Pacific CEO at Allison Worldwide and executive director at Stagwell, on why she left one of the most successful holding groups in the business, what consolidation is really doing to PR's standing insid...

Gil Bashe on the healthcare sector's trust crisis

February 20, 2026 4:41am 36 min

In this episode of the Earned First podcast, Gil Bashe, chair of health and purpose at Finn Partners, argues that healthcare’s most urgent crisis is no longer innovation or access, but institutional credibility. Speaking...

Kelly Bennett on PR talent, independence & life after Omnicom

February 16, 2026 4:39am 30 min

In this episode of the Earned First podcast, Kelly Bennett, founder and managing director of New Zealand's One Plus One, explains how he has built and grown an independent PR firm through a prolonged economic downturn. H...

PRAXIS MENA review with North Seventy Five's Iman Issa

February 06, 2026 6:33am 28 min

In this episode of the Earned First podcast, Arun Sudhaman is joined by Iman Issa, co-founder and managing partner of North 75, to unpack the key ideas and tensions that shaped the inaugural PRAXIS MENA summit in Abu Dha...

Ashbury's Adam Harper on the Gulf's strategic communications shift

February 02, 2026 12:21pm 27 min

Ashbury founder Adam Harper joins the Earned First podcast to reflect on why the Middle East has become one of the world’s most strategically important regions, how Asian and Western capital now meet there, and what comm...

Madan Bahal on sustaining growth through turbulence

January 12, 2026 12:09am 41 min

In this episode of the Earned First podcast, Arun Sudhaman speaks with Madan Bahal, co-founder and MD of Adfactors PR, about what it takes to sustain consistent growth in a public relations industry marked by prolonged u...

Joe Lipscombe on global creativity from the Gulf

November 28, 2025 12:56am 31 min

Arun Sudhaman sits down in Dubai with The Romans’ MENA lead, Joe Lipscombe, to explore why the Middle East risks becoming a “margin outpost” – and how it can instead become a true centre of creative gravity. They discuss...

Aman Gupta on the next era of influencer marketing

November 12, 2025 9:35pm 34 min

Arun Sudhaman speaks with Aman Gupta, managing partner of SPAG Finn Partners, about the evolution of influencer marketing in regulated sectors — and why credibility, compliance and subject expertise now matter more than ...

PRAXIS Asia-Pacific review with James Brasher & Joyce Liong

November 03, 2025 8:42am 48 min

Recorded days after PRAXIS Asia-Pacific in Singapore, this special Earned First episode —created in partnership with Finn Partners — explores what mattered and what’s next. Arun Sudhaman is joined by Finn Partners' leade...

Isabelle Demaude on credibility, culture and corporate courage

October 28, 2025 10:05am 38 min

The Hoffman Agency’s Isabelle Demaude joins Arun Sudhaman to explore why credibility has emerged as a crucial factor in the AI era. Drawing on her PRAXIS Asia-Pacific panel, Demaude discusses how generative AI challenges...

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