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Leaders Worth Knowing Podcast Leaders Worth Knowing Podcast Leaders DawgNation Daily DawgNation Daily Brandon Adams Locked On Raptors - Daily Podcast On The Toronto Raptors Locked On Raptors - Daily Podcast On The Toronto Raptors Locked On Podcast Network, Sean Woodley Rule The Roost - A Tottenham Hotspur Podcast Rule The Roost - A Tottenham Hotspur Podcast Jack Hussey The Mom Game The Mom Game The Mom Game, LLC Buffalo Bills News Today | 2 Min News | The Daily News Now! Buffalo Bills News Today | 2 Min News | The Daily News Now! The Daily News Now! College Basketball News Today | 2 Min News | The Daily News Now! College Basketball News Today | 2 Min News | The Daily News Now! The Daily News Now! Forest Focus Forest Focus Forest Focus The Dan Patrick Show The Dan Patrick Show iHeartPodcasts and Dan Patrick Podcast Network MMA Gambling Podcast MMA Gambling Podcast Sports Gambling Podcast Network The Anfield Index Podcast The Anfield Index Podcast AnfieldIndex.com Locked On NHL Prospects Locked On NHL Prospects Locked On Podcast Network, Sebastian High, Hadi Kalakeche Run It Back Run It Back FanDuel LSU Tigers Football Today | 2 Min News | The Daily News Now! LSU Tigers Football Today | 2 Min News | The Daily News Now! The Daily News Now! Mile High Huddle Podcast Mile High Huddle Podcast Chad Jensen Blue Bird Territory Blue Bird Territory Foul Territory Network Super Moscato Show Super Moscato Show RMC Mackey & Judd -- a Minnesota Sports Podcast Mackey & Judd -- a Minnesota Sports Podcast SKOR North | Hubbard Radio The F1 Show The F1 Show Sky Sports Detroit Lions News Today | 2 Min News | The Daily News Now! Detroit Lions News Today | 2 Min News | The Daily News Now! The Daily News Now! Spurs Chat: Discussing all Things Tottenham Hotspur: Hosted by Chris Cowlin: The Daily Tottenham/Spurs Podcast Spurs Chat: Discussing all Things Tottenham Hotspur: Hosted by Chris Cowlin: The Daily Tottenham/Spurs Podcast Spurs Chat No Dunks No Dunks iHeartPodcasts You Better You Bet You Better You Bet Audacy The James Boyd Podcast The James Boyd Podcast James Boyd Locked On NBA – Daily Podcast On The National Basketball Association Locked On NBA – Daily Podcast On The National Basketball Association Locked On Podcast Network Autoblog News Autoblog News Blue Jays Happy Hour Blue Jays Happy Hour Blue Jays Happy Hour Mastering Rod Building Mastering Rod Building Bill Falconer The DFO Rundown The DFO Rundown The Nation Network Locked On Longhorns - Daily Podcast On Texas Longhorns Football & Basketball Locked On Longhorns - Daily Podcast On Texas Longhorns Football & Basketball Locked On Podcast Network, Brad Kellner Love of the Star: A Dallas Cowboys Podcast Love of the Star: A Dallas Cowboys Podcast Audacy Spike Week Spike Week Spike Week Talking Golf with Ann Liguori Talking Golf with Ann Liguori Talking Golf with Ann Liguori San Francisco 49ers News Today | 2 Min News | The Daily News Now! San Francisco 49ers News Today | 2 Min News | The Daily News Now! The Daily News Now! Chicago White Sox Today | 2 Minute News | The Daily News Now! Chicago White Sox Today | 2 Minute News | The Daily News Now! The Daily News Now! Posse de Bola Posse de Bola UOL The Favorites Sports Betting Podcast The Favorites Sports Betting Podcast Playmaker and iHeartPodcasts
Leaders Worth Knowing Podcast

Sports

Leaders Worth Knowing Podcast

Leaders

The Cannes Debate: Why sport is becoming marketing’s most powerful platform

June 25, 2026 9:31am 36 min

The Cannes Debate is a three-part series exploring sport’s growing role at the centre of media, marketing and culture.Hosted by Leaders Editorial Director James Emmett and Alex Charkham, who runs strategy and consulting ...

The Cannes Debate: what is sport's place at the 'Festival of Creativity'?

June 18, 2026 3:52am 47 min

What's the point of Cannes for the sports industry? As the marketing world prepares to descend on the French Riviera for the annual 'festival of creativity' that is Cannes Lions, sport has becoming increasingly central. ...

Normalising hydration breaks; how F1 finessed its hosting model

June 16, 2026 3:40am 41 min

With the World Cup in full swing, James Emmett and David Cushnan pause and reflect on the hydration breaks, introduced for this year’s tournament, and the new commercial avenue they’ve opened up - and ponder where they m...

Louise Young - F1's Chief Race Promotion Officer on the delicate dance of supply and demand on the series' global calendar

June 15, 2026 3:41am 42 min

Louise Young is responsible for the F1 calendar. The Australian lawyer and her team manage the motorsport series' relationships with promotor organisations around the world. They are responsible for bringing in new races...

The World Cup lands at last: Opening week pointers, ongoing concerns and online dominance

June 11, 2026 11:15am 29 min

As the Fifa World Cup finally kicks off in Mexico City, James Emmett and David Cushnan run the rule over the major business storylines, commercial implications and ever-present politics to keep eyes on in the opening pha...

Scroll Stoppers: World Cup Special

June 09, 2026 4:28am 52 min

What does it actually take to win on social at the biggest tournament in sport?  In this opening episode of Scroll Stoppers - a new series from the Leaders Worth Knowing podcast exploring how to make an impact with digit...

In praise of Josh Kroenke; Rethinking the pre-game concert model

June 02, 2026 1:00am 38 min

In the red afterglow of Arsenal’s Premier League title win and celebratory parade in North London, James Emmett and David Cushnan shine a light on Josh Kroenke’s role in the multi-club, cross-sport success story that is ...

Anurag Dahiya - the ICC CCO on growing reach and revenue in new and uncompetitive markets

June 01, 2026 1:25am 28 min

Anurag Dahiya has been Chief Commercial Officer at the ICC since 2020. He is responsible for all revenue generating activities at cricket's global governing body and looks after a portfolio of events ranging from short f...

Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football

May 28, 2026 2:01am 34 min

This week, London is the stage for the third edition of World Sevens Football, the pioneering 7-a-side women's football competition, and Co-Founders Jennifer Mackesy and Julie Uhrman broke into preparations to join David...

Deciphering India’s major event plans; who will succeed Sally Bolton at Wimbledon?

May 21, 2026 12:56am 36 min

India’s appetite and readiness to host major global events was one of the main topics at this week’s Indian Sports Summit in Bangalore, and James Emmett is on the ground with the mood and the colour from on and off stage...

Ross Hutchins - a new CEO for a new era at the International Tennis Federation

May 19, 2026 1:00am 42 min

Ross Hutchins is six months into the role as CEO of the International Tennis Federation (ITF).A former player, Hutchins retired in 2014 and went on to play numerous player-focused roles at the ATP. He replaced Kelly Fair...

How many franchise-based series can sport handle? Should teams and athlete be writing newsletters?

May 15, 2026 2:30am 41 min

The quest to influence and monetise audiences is the core mission for much of the sports industry, and this week James Emmett and David Cushnan reflect on James’ podcast conversation with Liz Wynn, Chief Supporter Office...

The power of direct connection in audience monetisation: a Guardian Media Group case study with Chief Supporter Officer Liz Wynn

May 13, 2026 5:14am 48 min

This episode is a masterclass in driving digital revenue through structured and sophisticated commercialization methods, purpose-led campaigns, and behavioural-psychology informed techniques. Liz Wynn is the Chief Suppor...

Cycling’s precarious business model untangled; and who wore what to the Met Gala (and why)

May 07, 2026 3:03am 38 min

On the eve of the Giro d’Italia, the first grand tour of the cycling year, James Emmett and David Cushnan unpack professional cycling’s business model and examine the tensions at the heart of it.Reflecting on James’ conv...

Tom Hill: the INEOS Grenadiers CCO on how he signed a €100m AI sponsorship

May 06, 2026 2:33am 51 min

As of the start of the 2026 Giro d’Italia this weekend, the INEOS Grenadiers cycling team will be known as Netcompany-INEOS.Last week, the team - one of the most successful in elite road cycling - announced a new sponsor...

The sprint to make more of marathons; Turkey rejoins F1's crowded calendar

May 01, 2026 1:09am 36 min

After a record-shattering London Marathon, James Emmett and David Cushnan take a look at the ways in which marathons are being packaged and commercialised - and why, after 1.1 million applications this year in London, th...

Back and forth with Table Tennis England CEO Sally Lockyer: World Championships, China dominance and the NGB commercial conundrum

April 29, 2026 2:02am 34 min

Table tennis hits London and the podcast this week, as the city hosts the World Team Table Tennis Championships and Table Tennis England CEO Sally Lockyer joins the show. The Championships which include 64 men's and 64 w...

LIV Golf’s legacy and future; and the women who should be running Premier League clubs

April 23, 2026 3:10am 36 min

After a week dominated by speculation about LIV Golf’s future, amid a swirl of rumour about PIF’s continued financial support, James Emmett and David Cushnan attempt to unpick what’s happening and why.Leaning on the conv...

Mark Darbon: the R&A CEO navigating golf’s disrupted ecosystem

April 22, 2026 4:03am 45 min

The R&A is one of golf's governing bodies, guardian of the rulebook, and the organiser of the world's oldest Major, The Open Championship. As CEO for the past 18 months, Mark Darbon has been busy reframing the organisati...

What do you get when you buy Mark Goldbridge?

April 15, 2026 4:03am 29 min

Gary Neville’s The Overlap, now majority owned by Global, has acquired the watchalong YouTube channels run by Mark Goldbridge, a significant moment in the independent football content space.James Emmett and David Cushnan...

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