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SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

Technology

SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

Nikki Pilkington

I'm Proving SEO Isn't Dead - And Giving You Two Underused Strategies

June 28, 2026 1:00am 21 min

SEO has been declared dead at least fifteen times since 1995. Fifteen. And it's still here.In this episode I'm going back to the very beginning - 1993, 670 websites, celebrity names stuffed into meta keywords by people w...

Why Your Blog Post Isn’t Working and How to Fix It FAST

June 14, 2026 1:00am 14 min

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” I focus on the harsh reality many business owners face: pouring hours into writing blog posts only to see:No re...

Why Your AI Website Looks Great But Fails at SEO (AI Sites Series Pt 3)

June 07, 2026 1:00am 17 min

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” (the third and final part of the AI Website series) I pull back the curtain on why so many AI-built websites ma...

"Dangerous Dave" and the SEO Insights Trap

May 31, 2026 1:00am 6 min

“Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.”Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m talking abo...

How to figure out what to blog about next for your SEO

May 24, 2026 12:15am 7 min

"She didn't need a content strategy document. She needed to read her inbox."Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most commo...

What AI-built websites actually get right

May 17, 2026 1:00am 9 min

"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine did, actually good, and in some cases better than I see on plenty of hu...

Why Websites Built With AI Are Fu*king Up Your SEO

May 10, 2026 12:00am 10 min

"AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. Yeah. About that.Hi, I'm Nikki Pilkington. My site is https://nikki-pil...

Stop Buying Backlinks FFS! Here are your REAL link building tactics.

May 03, 2026 1:00am 13 min

"Someone sitting in your LinkedIn DMs right now is offering you backlinks for 99. Someone else wants to charge you five a month for a robust link building campaign. And I'm here to tell you that for most small B2B servic...

Your Meta descriptions are fu*ked! I'll help you fix 'em.

April 26, 2026 12:45am 14 min

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm talking about the one bit of SEO that isn't a ranking factor but is absolutely the thing that decides whet...

Your H1 and Meta Titles Are Killing Your Rankings FFS!

April 19, 2026 1:00am 13 min

Your homepage H1 says “Welcome.” Your meta title says “Home.” And you’re wondering why Google won’t rank you. In this episode, Nikki Pilkington explains why H1s and meta titles are two different jobs, why making them ide...

SEO Conference Organisers; Where The F__k Are The Women?

April 05, 2026 12:45am 8 min

This week I've gone off script. Someone posted about an SEO conference billing itself as the UK's most advanced -- sixteen speakers, all male, not one woman on the bill. I said something about it. The response was, essen...

Google Search Console, Because SEO Ranking Starts With Proper Website Structure

March 29, 2026 12:00am 13 min

Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fixing today.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkingto...

You Haven't Read Your Own Website, Have You? Time For a Content Audit!

March 22, 2026 12:00am 14 min

When did you last actually read every page of your website? Not edit it, not skim it — read it like a visitor would. If the answer is “I can’t remember” or “never” — this episode is for you.Hi, I’m Nikki Pilkington. My s...

Ranking Number 1 on Google is Useless, FFS. Let me explain...

March 15, 2026 1:00am 15 min

I'm going to say something that's going to upset a lot of people who've been bragging about their rankings: being number one for a single word is fucking useless. There. I said it.Hi, I’m Nikki Pilkington. My site is htt...

The SEO Tools You're Not Using — And Why That's Killing Your Rankings

March 08, 2026 12:00am 11 min

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about: the three free tools you need set up before any of the rest of it makes any sense. Because ...

Don't Be Conned Into Paying For an AI Search Optimisation Audit FFS!

February 22, 2026 12:00am 10 min

I got sent an AI search optimisation audit that cost a business thousands of pounds. It was beautifully presented, full of charts and graphs, and packed with confident recommendations about AI citations and ChatGPT visib...

Your Competitors - SEO Geniuses? No. You're Just Sh*t At The Basics!

February 15, 2026 12:00am 16 min

I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously easy for them to beat you by ignoring the fundamentals on your own websit...

Want good SEO? Stop Blogging Like it's a Diary FFS!

February 08, 2026 1:00am 14 min

Most businesses aren’t bad at blogging because they’re lazy.They’re bad at blogging because no one ever told them what blogs are actually for.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this...

FFS SEOs - DON'T Add GEO To Your LinkedIn Headline!

February 01, 2026 1:00am 12 min

Most businesses aren’t confused about SEO because it’s complicated.They’re confused because the industry keeps inventing new acronyms and pretending the rules have changed.Hi, I’m Nikki Pilkington. My site is https://nik...

FFS Let Your SEO Help With Your F**king Website Migration!

January 11, 2026 12:00am 14 min

Most businesses don’t lose their traffic because SEO “stopped working”.They lose it because someone redesigned the website and didn’t know what they were doing.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkingto...

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