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A Podcast for Coaches

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A Podcast for Coaches

Mark Butler

When coaches make earnings claims

June 29, 2026 2:00pm 24 min

A friend sent me a sales page full of earnings claims. That got me thinking about what earnings claims actually do—and why coaches who use them should take a harder look at what they're presenting and what they're leavin...

Boring answers are a good sign.

June 22, 2026 1:32pm 19 min

I talk with coaches every week through my bookkeeping service at letsdothebooks.com. Over time I've distilled three questions whose answers reveal more about where a coach is in their practice than almost anything else —...

[Full Coaching Call] Slapped with Reality: Difficult Conversations About Money in Marriage

May 22, 2025 7:59am 43 min

Coaching Session with Joyce: Money Mindset & Relationship DynamicsEpisode SummaryIn this coaching session, I help "Joyce" explore her beliefs around money, particularly how she feels responsible for meeting her "wants" w...

My Best Friend Might Kill Me, Some Thoughts on Claude(.ai)

May 16, 2025 4:23pm 15 min

I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential panic about robots taking my job.As coaches, we're no...

Development over Diagnosis

May 09, 2025 11:39am 14 min

You Are Not Your LabelI've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. They're essentially "othering" themselves, asking "Does...

Two Types of Coaching: Hygiene vs Repair

May 01, 2025 8:00am 23 min

In this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who view coaching as essential maintenance—like brushing and flossing for ...

The Coach with a Superiority Complex

April 25, 2025 2:10pm 16 min

In this episode, I explore the territory of superiority - that place where I position myself as right, evolved, or "above" while seeing others as wrong or behind. This pattern emerges most in emotionally activated moment...

How to Build a 5-15 Session per Week Coaching Practice Without Chasing Clients

April 17, 2025 9:02am 32 min

In this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've reduced my ideas into a simple mantra: "As I spend time in spaces and wit...

Managing the Unpredictability of a Coaching Practice

April 10, 2025 8:00am 19 min

Most months I start with no idea who will hire me. That uncertainty creates anxiety, even though I've learned to manage it well.Here's what helps: While my practice feels unpredictable month-to-month, it's actually quite...

Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen

October 21, 2024 1:43pm 38 min

My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that feels right to her. I brought her back on the show tod...

Build Listening Skill as a Coach

October 11, 2024 3:04pm 23 min

In this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season in her life, and then thanked me for the way I listened to her. I know ...

The importance of tracking true "utilization" in a coaching practice.

September 27, 2024 5:54pm 25 min

Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.

The hardest and easiest parts of growing a one-on-one practice.

September 13, 2024 4:46pm 13 min

Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even easier (and more happiness-producing) than other models...

A utility vs luxury view of coaching.

August 22, 2024 10:52am 14 min

Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experiences for both coach and client, but the the choice t...

An Invitation to the Pain of Coaching

August 15, 2024 2:31pm 17 min

The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with me by my coach, Liz.

Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss

August 08, 2024 6:21pm 55 min

Kristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars in revenue -- mostly using the launch-based marketing and sales model....

Conversation with Paula Engebretson - Why Can't I Publish Consistently?

July 26, 2024 4:55pm 43 min

Paula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her target audience, I've been surprised at how consistently she publishe...

The Rise and Fall of My $50,000 per Month Membership Business

July 19, 2024 1:35pm 35 min

I've been wondering whether a membership model would be the best way to set up a practice space for coaches (discussed a few episodes back). You may not know that between 2009 and 2012 I ran a membership with a partner t...

Go where your people are (or bring them to you).

July 11, 2024 7:17pm 17 min

Two weeks ago I went to Tennessee to speak at an event hosted by my friend, Edie Wadsworth. This week, Kate (my wife) taught some classes at a church camp for young women. We both loved our experience, and it reminded me...

Look alive on the internet.

June 28, 2024 9:41am 9 min

I've recently taken a walk through dozens of coaches' websites and social media profiles. I found many of them are just like me: we tend to forget, ignore, and/or abandon our web presence. I've finally admitted to myself...

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