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Visibility Era Visibility Era Bridget Sicsko and Lydia Bagarozza Theo - t3․gg Theo - t3․gg Theo - t3․gg State of the Second State of the Second Gun Owners of America Asset Class Asset Class Christian W. Röhl & Scalable Capital PZ Briefing – Die wichtigsten Nachrichten des Tages PZ Briefing – Die wichtigsten Nachrichten des Tages Pharmazeutische Zeitung The Undeniable Leader with Rob Cressy The Undeniable Leader with Rob Cressy Rob Cressy Le rendez-vous Tech Le rendez-vous Tech NotPatrick Get Ready: Before Life Happens Podcast Get Ready: Before Life Happens Podcast Tony Steuer Unofficial Partner Podcast Unofficial Partner Podcast Unofficial Partner Take on Board Take on Board Helga Svendsen The Site Shed | Systems, Strategy and Growth for Tradies and Contractors The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Matt Jones - Helping Tradies Build Smarter, Scalable Businesses The Industrial Talk Podcast Network The Industrial Talk Podcast Network The Industrial Talk Podcast with Scott MacKenzie IMI Podcasts IMI Podcasts Christian Henrik Nesheim Capital Humain – Travail, ressources humaines et santé mentale Capital Humain – Travail, ressources humaines et santé mentale Magaly Siméon décrypte le travail, les ressources humaines et la santé mentale à travers des témoignages de salariés, des analyses RH et des éclairages en droit social. Trust Talks Trust Talks The Chicago Community Trust 4biddenknowledge Podcast 4biddenknowledge Podcast Billy Carson 4biddenknowledge The Accountability Minute:Business Acceleration|Productivity The Accountability Minute:Business Acceleration|Productivity Anne Bachrach It's Personal Stories, A Hospitality Podcast It's Personal Stories, A Hospitality Podcast David Kong, Dorothy Dowling, Rachel Humphrey, Lan Elliott Pod & Dev Pod & Dev Hotmart Leading Visionaries Podcast Leading Visionaries Podcast Anjel B Hartwell & The Creative Age Consulting Group The Bird Bath The Bird Bath The Bird Bath The Living Elevated Show: Smart Moves, Bilingual Voices The Living Elevated Show: Smart Moves, Bilingual Voices Alexander Rev Cycle Unscripted Rev Cycle Unscripted RCM Leaders Forum Pure Conversation, with Pure247Radio Pure Conversation, with Pure247Radio Team Pure LeadingLane Podcast LeadingLane Podcast LeadingLane The Jewelry Reseller's Podcast The Jewelry Reseller's Podcast Desiree Liberatory Business with Simone Seol Liberatory Business with Simone Seol Simone The Real Tale of Retail and Wholesale… all the dirty secrets The Real Tale of Retail and Wholesale… all the dirty secrets Christina The Quarter Hour: the best daily radio industry podcast The Quarter Hour: the best daily radio industry podcast podtential originals Practice Marketing Insider Practice Marketing Insider Kristie Plantinga Върховете на бизнеса - Hills of Business - HоB Върховете на бизнеса - Hills of Business - HоB Dimitar Dimitrov D7seo Boring Money Boring Money David Heacock Achievers Therapy Achievers Therapy Kingsley Nwaekwe Mornings with Simi Mornings with Simi Curiouscast Pivot: SHIFT Ahead Mastermind Pivot: SHIFT Ahead Mastermind James Shaw Äripäeva raadio Äripäeva raadio Äripäev The Wolf Of All Streets The Wolf Of All Streets Scott Melker
Visibility Era

Negocios

Visibility Era

Bridget Sicsko and Lydia Bagarozza

Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155

June 30, 2026 7:00am 12 min

In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creato...

The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders | Ep 154

June 16, 2026 7:00am 15 min

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.Work with us → www.Work with us → www.visibilityonpurpose.com🧠 Free Get Featured training: http...

How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153

June 02, 2026 7:00am 28 min

BEST CONSUMED VIA YOUTUBE: Click HEREIn this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attra...

We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 152

May 26, 2026 7:00am 20 min

In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works.In This Episode:✨How to identi...

The Pitch Mistake That's Costing You Press Coverage | Ep 151

May 12, 2026 7:00am 6 min

If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts,...

Journalists Will Feature Your Products A Lot If You Do This | Ep 150

May 05, 2026 7:00am 14 min

So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again.In this episode, Lydia breaks down what actually makes that happen. Becau...

How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149

April 28, 2026 7:00am 12 min

Work with us → www.visibilityonpurpose.com 🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeaturedIf you've ever sent a pitch to a magazine editor and heard nothing back — this video will ...

Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148

April 21, 2026 7:00am 16 min

If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her ho...

How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147

April 14, 2026 7:00am 23 min

Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeaturedEvery brand has a story. But most are pitching the wrong one — or not pitching it at all.I...

The Real Process Behind Every Press Feature You See | Ep 146

April 07, 2026 7:00am 21 min

 Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media featur...

How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145

March 31, 2026 7:00am 11 min

Today is all about Qwoted baby!!How to Sign Up: https://www.qwoted.com/?via=VOPUse code VOP for $50 off!Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for...

How To Build A Personal Brand That SELLS | Ep 144

March 24, 2026 7:00am 6 min

In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is.Instead, it comes down to authori...

How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143

March 17, 2026 7:00am 10 min

Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency.Work with Qwo...

Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142

March 10, 2026 7:00am 6 min

In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brandIf you’re a product brand, fou...

Tips To Reach Out To a Journalist For Press Coverage | Ep141

March 03, 2026 7:00am 7 min

How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?Join Qwoted: https://www.qwoted.com/?via=VOPIf you’re a product brand, founder, or CPG company trying to l...

Go To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140

February 24, 2026 7:00am 31 min

In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation ...

Do You Need a Press Page on Your Website? What to Include + Real Examples | Ep139

February 17, 2026 7:00am 8 min

Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet?Check out the full blog post collaboration with  ⁨@MariahMagazine⁩ https://www.mariahmagazine.com/press-page-o...

When Do I Need PR? Step-By-Step Guide for Founders | Ep 138

February 10, 2026 7:00am 8 min

Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, an...

5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137

February 03, 2026 7:00am 10 min

If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.In this video, we’re breaking down the top 5 PR mist...

How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136

January 27, 2026 7:00am 18 min

In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writ...

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