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WHY DESIGN? WHY DESIGN? Chris Whyte | Kodu New Books in Urban Studies New Books in Urban Studies New Books Network New Books in European Politics New Books in European Politics New Books Network Exchanges: A Cambridge UP Podcast Exchanges: A Cambridge UP Podcast New Books Network Ballet Help Desk Ballet Help Desk Jenny Huang and Brett Gardner An Endless Redundancy with Olly Woods An Endless Redundancy with Olly Woods Olly Woods Ghost Machine Fans Ghost Machine Fans Nick Wilson The Slowdown: Poetry & Reflection Daily The Slowdown: Poetry & Reflection Daily Eliana Benavides The Wine Centric Show The Wine Centric Show Matt Weiss The Pirates Don’t Eat The Tourists: Jurassic Park & Prehistoric Fiction The Pirates Don’t Eat The Tourists: Jurassic Park & Prehistoric Fiction Roland Squire Medical Staff Relief Medical Staff Relief MSR Arroe Collins Like It's Live Arroe Collins Like It's Live Arroe Collins Классика. Фантастика. Детектив. Аудиокниги Классика. Фантастика. Детектив. Аудиокниги Alexander Abramovich The Stagey Place The Stagey Place The Stagey Place The A Show on RNC RADIO The A Show on RNC RADIO RNC RADIO Becoming the People Podcast with Prentis Hemphill Becoming the People Podcast with Prentis Hemphill Prentis Hemphill The Short Box Podcast: A Comic Book Talk Show The Short Box Podcast: A Comic Book Talk Show Badr Milligan of The Short Box Entertainment Company | Comic Book Podcast Defining Hospitality Defining Hospitality Dan Ryan The Bar Business Podcast: Bar & Pub Owner Profits, Marketing & Operations The Bar Business Podcast: Bar & Pub Owner Profits, Marketing & Operations Chris Schneider, The Bar Business Coach The Runthrough The Runthrough Adam Rippon, Ashley Wagner, and Sarah Hughes My Best Writing Tip My Best Writing Tip Ted Fox The Modern Creative Woman The Modern Creative Woman Dr. Amy Backos Untangling Prayer with Rachel Wojo Untangling Prayer with Rachel Wojo Untangling Life with Rachel Wojo Flanagan's Wake | A Mike Flanagan Podcast Flanagan's Wake | A Mike Flanagan Podcast Doof! Media Brandidly Speaking Brandidly Speaking Brandidly Speaking James Allen Daily Lectures James Allen Daily Lectures James Allen Stories - Scary Stories - Scary Sol Good Network Daily Short Stories - Ghost and Horror Stories Daily Short Stories - Ghost and Horror Stories Sol Good Network Children's Stories - Daily Short Stories Children's Stories - Daily Short Stories Sol Good Network Stories - Children Stories - Children Sol Good Network Children's Stories Children's Stories Sol Good Network Daily Science Fiction Stories Daily Science Fiction Stories solgoodmedia.com Daily Children's Stories Daily Children's Stories solgoodmedia.com 自戀型人格 自戀型人格 安/全 Science Fiction - Daily Short Stories Science Fiction - Daily Short Stories Sol Good Network Daily Short Stories - Mystery & Suspense Daily Short Stories - Mystery & Suspense Sol Good Network Merry Christmas! - Daily Christmas Stories Merry Christmas! - Daily Christmas Stories Sol Good Network
WHY DESIGN?

Arts

WHY DESIGN?

Chris Whyte | Kodu

Why He Stopped Designing Products and Started Asking Why | Shaun Fynn

July 01, 2026 12:00am 44 min

What if the most important thing a designer can do has nothing to do with making?In this episode of Why Design, Shaun Fynn shares the belief that sits at the heart of his work: that observation, not making, is the true f...

They Gave Their Own Product Away for Free, Then It Funded in a Day | Pensa

June 24, 2026 12:00am 1:08

What does twenty years of serious product work actually look like from the inside?In this episode of Why Design, Marco and Mark, co-founders of Pensa, share the belief that sits at the heart of their work: that the best ...

Why the Best New Design Leaders Change Nothing in Their First 90 Days | Stephan Clambaneva

June 10, 2026 12:00am 1:06

Are you designing for the middle of the bell curve, or for the people who need it most?In this episode of Why Design, Stephan Clambaneva shares the belief that sits at the heart of his work: that industrial design's grea...

The SOSV Partner Who Says the Best Persuaders Are Introverts (And Why He Backs Them First) | Bill Liao

June 03, 2026 12:00am 1:23

What if the science works, the market is ready, and your company still dies?In this episode of Why Design, Bill Liao shares the belief that sits at the heart of his work: that the stories we co-believe in are our civilis...

Why Design Is Still a Polite Cost Centre With Good PR | Lisa Gralnek

May 27, 2026 2:00am 1:15

What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists?In this episode of Why Design, Lisa Gralnek shares the belief that sits at the he...

How He Built a Sports Car Company Without an Engineering Team | Mark Tapscott

May 20, 2026 12:00am 1:22

When was the last time a car company asked you what you actually wanted in the car before they built it?In this episode of Why Design, Mark Tapscott shares the belief that sits at the heart of his work: that lightness is...

Why Bob Schwartz Walked Into GE Healthcare Carrying 50 Dream Catchers

May 13, 2026 12:00am 1:26

How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “I am GE”?In this episode of Why Design, Bob Schwartz shares the be...

No Engineering Degree. No Prototype. He Signed Up for CES Anyway | Floyd Freeman

May 06, 2026 12:00am 1:03

What does it take to solve a problem that everyone experiences and nobody has fixed?In this episode of Why Design, Floyd Freeman shares the belief that sits at the heart of his work: that the most obvious problems are so...

What Building the Production Machine Teaches You About the Design | Matt Batchelor

April 29, 2026 12:00am 1:07

What does it actually take to get something you designed onto a supermarket shelf at scale?In this episode of Why Design, Matt Batchelor shares the belief that sits at the heart of his work: that the best design does not...

Why Getting Into John Lewis Still Wasn't Enough | Phil Staunton

April 22, 2026 12:00am 1:22

What does it actually cost to build a hardware brand from inside a design agency?In this episode of Why Design, Phil Staunton shares the belief that sits at the heart of his work: that product design is only as good as t...

Why the best hardware careers look like wrong turns from the outside | Felicity Boyce

April 16, 2026 12:00am 1:08

What do you do when the work you're best at starts to feel like the problem?In this episode of Why Design, Felicity Boyce shares the belief that sits at the heart of her work: that understanding how something is made, at...

Why the Softest Fruit is the Hardest Engineering Problem, And Robotics’ Potential | Sid Shaikh

April 08, 2026 12:00am 1:08

What does it take to solve a problem nobody else is willing to attempt, in a country 10,000 miles away, with a 15-person team and an active fundraise running in the background?In this episode of Why Design, Sid Shaikh sh...

Why Half the Country Can't Access Clean Energy, And What’s Changing | Rob Hallifax

April 01, 2026 12:00am 1:06

What if the biggest gap in the clean energy transition isn't technology or politics, but simply who the products were designed for?In this episode of Why Design, Rob Hallifax shares the belief that sits at the heart of h...

Why Nobody Fixed This $12 Billion Surgical Problem, Until Now | Liz McGloughlin

March 25, 2026 12:00am 59 min

What does it take to redesign a surgical instrument that nobody has touched in sixty years?In this episode of Why Design?, Liz McGloughlin shares the belief that sits at the heart of her work: that hardware problems wort...

Why the Worst Thing You Can Do Is Be the Designer Everyone Wants You to Be | Dan Salisbury, Automata

March 18, 2026 12:00am 1:06

What does it take to walk into a deep tech startup as the only industrial designer... Earn the trust of thirty engineers, and... Build a design identity so thoroughly baked into the product that no one can ever cost-opti...

Why Fertility Treatment Is Broken (And What Needs to Change) | Tess Cosad on Building Béa Fertility

March 11, 2026 5:00am 1:03

What if the most important fertility treatment of the last decade wasn’t invented in a clinic, but built from scratch, during a lockdown, by someone who had never worked in medicine? In this episode of Why Design, Tess C...

From Folding Bikes to Electric Aircraft: The Design Philosophy of Mark Sanders

January 28, 2026 12:00am 1:14

What connects a folding bicycle, a kitchen tool, and an electric ultralight aircraft? For Mark Sanders, the answer isn’t the category, it’s the thinking. In this episode of Why Design, Mark joins host Chris Whyte to refl...

The Quiet Discipline Behind Long-Lasting Design Businesses with Paul Metaxatos

January 21, 2026 12:00am 1:09

In an industry that often celebrates rapid growth, visibility, and bold ambition, there’s a quieter reality that rarely gets attention: The design businesses that last aren’t built through speed. They’re built through di...

Why Design Should Take Over the World: A Conversation with Tylan Tschopp

January 14, 2026 12:00am 1:03

What if design wasn’t just a function… but a way of thinking about the world?In this episode of Why Design, Tylan Tschopp shares a belief that sits at the heart of his career: that design, when combined with engineering ...

How Paul Marshall Built Rapid Fluidics into a Global Microfluidics Partner Through Curiosity and Good Engineering

December 17, 2025 12:00am 1:02

What connects offshore engineering, inkjet printers, molecular diagnostics and a small workshop in a church in Newcastle? For Paul Marshall, it’s all part of the same journey: a lifelong fascination with how things work,...

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