Podcast Index

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The Cambridge Marketing Podcast The Cambridge Marketing Podcast LightBlueMedia The Freight Coach Podcast The Freight Coach Podcast Chris Jolly Real Estate Investing with RealDealChat Real Estate Investing with RealDealChat RealDealCrew / Jack Hoss Sounds Of Brass Sounds Of Brass Sounds Of Brass The DIY Detail Podcast The DIY Detail Podcast DIY Detail Profitable Painter Podcast Profitable Painter Podcast Daniel Honan, CPA Affiliate Nerd Out Affiliate Nerd Out Dustin Howes ひろゆき切り抜きポッドキャスト【公認】「ビジネス版」 ひろゆき切り抜きポッドキャスト【公認】「ビジネス版」 切り抜きスタジオ Success Leaves Clues Success Leaves Clues Davis Nguyen The Global I AM Podcast The Global I AM Podcast NEXUS and Victory & Noble Inspiring Stories Inspiring Stories Michael Clogs The Generations of Wealth The Generations of Wealth Derek Dombeck Future Ready Leadership With Jacob Morgan Future Ready Leadership With Jacob Morgan Jacob Morgan Doug Casey's Take Doug Casey's Take Matthew Smith GREY Journal Daily News Podcast GREY Journal Daily News Podcast GREY Journal Creative Finance & Real Estate: Never Lose a Deal Podcast Creative Finance & Real Estate: Never Lose a Deal Podcast Lorillia B. Phillips The KE Report The KE Report KE Report Texas Agriculture Today Texas Agriculture Today Texas Farm Bureau Radio Network Home Seller's Advantage by The Bald Brothers Team Home Seller's Advantage by The Bald Brothers Team Aaron Zapata and Todd Anderson Al minuto con Protección Al minuto con Protección Protección SA Pivot to AI Pivot to AI David Gerard Computer America Computer America Ben Crossman Across the Yard Podcast Across the Yard Podcast Supply-Build Canada America’s Frontlines America’s Frontlines Tom Sheffield Ca$hMire de Pierre Couture Ca$hMire de Pierre Couture Pierre Couture The Tom Dupree Show The Tom Dupree Show Tom Dupree DSACO: Up for Discussion DSACO: Up for Discussion Down Syndrome Association of Central Oklahoma Real Estate Development: Land to Legacy Real Estate Development: Land to Legacy Eugene Gershman Ag PhD Daily Ag PhD Daily Ag PhD Afternoons Live with Tyler Axness Afternoons Live with Tyler Axness MWC Motley Fool Hidden Gems Investing Motley Fool Hidden Gems Investing The Motley Fool JessTalks JessTalks Jessica Viser America’s Work Force Union Podcast America’s Work Force Union Podcast BMA Media Group Digital Social Hour Digital Social Hour Sean Kelly Closing Market Report Closing Market Report Todd E. Gleason Yachting Channel Yachting Channel by Yachting International Radio The Digital Products Playbook The Digital Products Playbook Resell Ready
The Cambridge Marketing Podcast

Business

The Cambridge Marketing Podcast

LightBlueMedia

The Psychology of Consumer Choice

July 03, 2026 10:30am 31 min

In this episode Chris Lukehurst, Director of Research at The Marketing Clinic, explains why traditional market research often misses what really drives buying decisions. He explores the emotional journey behind products,...

The Marketers' Toolkit - 'K and L'

July 01, 2026 2:24am 11 min

In this episode, we cover key accounts, KPIs, lifecycles, and learning curves.

Fashion Communication: From Catwalks to TikTok

June 27, 2026 2:55am 26 min

Fashion has become more accessible than ever, but at what cost? Lou Rogers, founder of Trendlistr and fashion communication lecturer at Northumbria University, explores how social media, influencers and second-hand fashi...

Growing a Marketing Agency

June 19, 2026 12:42pm 28 min

In this episode Nick Tyldsley, Managing Director of Superfly Marketing, shares the realities of growing a digital marketing agency over 14 years. From cashflow challenges and recruitment decisions to client relationships...

Why SEO Isn’t Enough: AEO and GEO Explained Simply

June 12, 2026 4:03am 18 min

In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their conte...

The Marketers' Toolkit - 'J'

June 09, 2026 9:46am 15 min

This week, Kiran Kapur and Charles Nixon discuss Junk Mail, Just-in-Time, and Joint Ventures in our Marketers' Toolkit.

How Businesses Can Create Real Social Value

June 05, 2026 7:44am 24 min

ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses ...

Tutor Conference 2026

May 29, 2026 8:58am 12 min

Madingley Hall in Cambridge hosted our Tutor Conference 2026.  A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.

The Smarter Way to Fix a Marketing Campaign

May 21, 2026 2:57pm 19 min

What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that cam...

The Marketers' Toolkit - 'I'

May 20, 2026 11:59am 11 min

This week on the Marketers' Toolkit it's everything from Instagram to Infographics.

The Science of High-Performing Video Content

May 15, 2026 9:11am 24 min

In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how b...

The Hidden Psychology of Customer Behaviour

May 14, 2026 7:14am 41 min

In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand ...

The Marketers' Toolkit - 'H'

May 06, 2026 8:55am 10 min

This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit. (Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-...

The Marketers' Toolkit - 'G'

April 28, 2026 7:04am 11 min

In this episode of the Marketers' Toolkit we discuss Gamification, Geodemographics and much more.

Dynamic Pricing: It’s Been Here All Along

April 26, 2026 11:47am 24 min

You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it...

The Marketers' Toolkit - 'F'

April 22, 2026 11:58am 9 min

Funnels, Freemium, Forecasting and more.  In this episode we cover all things F in the Marketers Toolkit.

Confidence Skills for Better Communication

April 16, 2026 7:24am 28 min

Communications coach Jon Torrens discusses how introverts and neurodivergent people can build real speaking confidence. Jon believes that confidence is developed through practice, preparation, and experience, not persona...

The Marketers' Toolkit - 'E' (Episode 2)

April 14, 2026 11:43am 16 min

Part two of “E” in The Marketers Toolkit looks at ESG and economic forces shaping modern marketing. From sustainability and governance to GDP, inflation and consumer confidence, this episode explains how external pressur...

The Art of Selling Innovation

April 09, 2026 9:10am 22 min

In this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling complex, high-risk ideas, overcoming client hesitation, and proving val...

The Marketers' Toolkit - 'E' (Episode 1)

April 08, 2026 3:13am 8 min

This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding who uses products, making responsible marketing decisions, and using beha...

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