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Trust & Influence in B2B Trust & Influence in B2B Joel Harrison UnBuild It Podcast UnBuild It Podcast Unbuild It Podcast FEAR & GREED | Business News FEAR & GREED | Business News Fear and Greed The Netty Life The Netty Life DRN1 The Near Memo The Near Memo Greg Sterling, Mike Blumenthal & David Mihm The Nonprofit Show The Nonprofit Show American Nonprofit Academy Economic War Room Economic War Room Blaze Podcast Network Service MVP Sales Training Podcast with Joe Crisara Service MVP Sales Training Podcast with Joe Crisara Service MVP The Program Design Podcast The Program Design Podcast Lauren Monique Relocalizing Health with Dave Chase Relocalizing Health with Dave Chase TopHealth Media We Are Spiraling We Are Spiraling Priya Anand The Quarter Hour: the best daily radio industry podcast The Quarter Hour: the best daily radio industry podcast podtential originals PWTorch Dailycast PWTorch Dailycast Pro Wrestling Torch Influencer Confidential Influencer Confidential Sidewalker Daily The EarthWorks Podcast The EarthWorks Podcast EarthWorks Podcast Answers Podcast Answers Lehman Creations LLC Bloomberg News Now Bloomberg News Now Samejo Flash Stock Reports (Video) Flash Stock Reports (Video) Flash by StockSentinel.AI Radio 1370AM Peligrosa.mx Tlax/Pue Radio 1370AM Peligrosa.mx Tlax/Pue grupo informativo 1370AM sa de cv Fox Business Hourly Report Fox Business Hourly Report FOX News Podcasts Truth with GSW Truth with GSW Gbenga Samuel Wemimo (GSW) Closing Market Report Closing Market Report Todd E. Gleason Empowerment with Elizabeth Empowerment with Elizabeth Elizabeth Swindell Across The Bar Podcast Across The Bar Podcast Laura Brounstein & Peter Rahbar Markets Outlook Markets Outlook CoinDesk Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business Chandler Bolt, Founder of selfpublishing.com This Morning With Gordon Deal This Morning With Gordon Deal Compass Media Networks Add To Cart: Australia’s eCommerce Show Add To Cart: Australia’s eCommerce Show Nathan Bush Finanz-Szene - der Podcast Finanz-Szene - der Podcast Christian Kirchner, Heinz-Roger Dohms KGCI: Real Estate on Air KGCI: Real Estate on Air KGCI: Real Estate on Air The Good Builder Podcast The Good Builder Podcast The Good Builder The Layover The Layover LOST iN Achievers Therapy Achievers Therapy Kingsley Nwaekwe Between Two Chairs - Demystifying Commercial Real Estate Between Two Chairs - Demystifying Commercial Real Estate Fernando Arencibia, Jr. and Jennifer Wollmann DarrenDaily On-Demand DarrenDaily On-Demand Darren Hardy LLC Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love Davina Frederick Global Market Insights - Forex, Futures, Stocks Global Market Insights - Forex, Futures, Stocks XM.com
Trust & Influence in B2B

Business

Trust & Influence in B2B

Joel Harrison

Why lead gen is still B2B's trust free zone

July 02, 2026 3:15am 45 min

Lead generation is the discipline B2B marketing relies on most and trusts least. In this episode of Trust & Influence in B2B, Robin Caller, founder and CEO of Leadscale, explains why, and what it would take to fix it.Mos...

Stop claiming you're the best! AI will mark you down for it | Tom Rudnai on winning influence in the age of Dark AI

June 23, 2026 3:00am 35 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Tom Rudnai, Founder of Demand Genius and author of the Dark AI study — a research project that analyzed hundreds of AI prompt clusters...

Why Replacing Junior Marketers With AI Is a False Economy | Professor Laura Chamberlain on Next-Gen Talent

June 16, 2026 4:30am 43 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Professor Laura Chamberlain, Professor of Marketing at the University of Warwick and Founder of Think Talk Thrive. They tackle one of ...

What Access Group Learned from a Year on the AI Bus | Kate Hassler's Inside Track on How a $9 Billion B2B Software Powerhouse Has Made AI Business as Usual

June 09, 2026 3:00am 39 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Kate Hassler, Group Director of Brand and Comms at Access Group—a $9 billion global B2B software company serving 160,000 customers acr...

B2B Tech Marketing's Human-First Future in The Age of AI | Exclusive Insights from B2B Marketing Awards Data, Focusing on Four Key Trends, with Tejal Patel

June 02, 2026 3:00am 43 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Tejal Patel, Independent Marketing Consultant and former marketing leader at Cisco, Microsoft, and Nokia. Together, they examine how B...

Best in show B2B | Why The RHS Chelsea Flower Show is blooming for Addleshaw Goddard's full-funnel campaign, with Brian Macreadie

May 27, 2026 3:00am 42 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Brian Macreadie, Head of Marketing at Addleshaw Goddard, one of the UK's most creatively ambitious international law firms. Brian reve...

Why Data is Still The Achilles Heel of B2B Marketing | Trust in Data Remains at Rock-Bottom for Enterprises — Maureen Blandford Explains What Marketers Can Do About It

May 19, 2026 3:00am 37 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Maureen Blandford, Founder of Serendipitas and co-author of the Diginomica Enterprise Data Health Study. Together, they expose one of ...

The Four Pillars of Success in The Agentic AI Era: Governance, Judgement, Taste and Orchestration | With Angela Tangas of Oliver

May 12, 2026 3:00am 37 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Angela Tangas, CEO of Oliver, part of the Brandtech Group—the original pioneers of the in-house agency model. Together, they tackle on...

Is PE killing the B2B ROI imperative? | Nick Eades on what PE-backed marketing teaches the rest of B2B

May 04, 2026 3:00am 41 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Nick Eades, Chief Strategy Officer at Freemarket and one of B2B marketing's most experienced senior leaders, having served as CMO five...

Chaos is B2B's problem. Coherence is the answer | Why B2B marketers need to fix their operating model, with Alastair Hussain of TMP

April 28, 2026 3:00am 38 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Alastair Hussain, Chief Strategy Officer at TMP (The Marketing Practice), a specialist B2B marketing agency. Together, they confront o...

Is fractional the future — or a warning sign? | Skip Fidura on what the rise of the fractional CMO really tells us about B2B marketing

April 21, 2026 3:00am 37 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Skip Fidura, Fractional CMO, Non-Executive Director, and Board Advisor with over 20 years of experience across B2B and B2C marketing o...

When AI agents handle your B2B buyers, who owns trust?

April 16, 2026 3:00am 35 min

Agentic AI is one of the most talked-about developments in B2B right now — but most marketers haven't yet asked the question that matters most: what happens to buyer trust when an AI agent starts acting on their behalf?I...

The Advocacy Gap: The huge missed opportunity of employee voices in B2B campaigns

April 07, 2026 6:00am 44 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Robyn Hartley, Managing Director at Paper Kite Media. Drawing on a rigorous analysis of B2B Marketing Awards entries, they expose the ...

Trust: the antidote to machine-gunned AI slop | Why AI's content explosion is putting humanity at the forefront, with Phil Treagus-Evans

April 01, 2026 6:00am 32 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Phil Treagus-Evans, Co-founder and CEO at Giraffe Social. Phil discusses his 2025 book, "Human First Marketing," which provides a fram...

Inside influencer marketing: the most powerful tool you're probably not using (yet) | Five trends driving success, based on B2B Marketing Awards case studies

March 24, 2026 6:00am 41 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Kristen Esto, Founder of Customer Influence, a specialist influencer and creator marketing agency. They explore what the data actually...

Breaking down marketing's closed door | Why widening access makes marketing better for everyone, with Martin Troughton of the Marketing Skills Trust

March 18, 2026 3:00am 36 min

Marketing is often described as a profession that welcomes everyone. The reality is rather different. Entry still depends too heavily on who you know, which school you attended, and whether marketing even appeared on you...

From openness to insularity | Insights from Edelman's Trust Barometer on why trust is retreating and what B2B marketers must do about it

March 10, 2026 3:00am 37 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Andrew Mildren, MD of Edelman Business Marketing for EMEA, to dig into the 2026 Edelman Trust Barometer — based on nearly 34,000 respo...

Resourcing, recruitment and responsibilities | How trust is defining new models for teams and roles for individuals - with Jon Watton and Tom Howe

March 03, 2026 5:00am 44 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Jon Watton, Fractional CMO and experienced B2B tech marketing leader, and Tom Howe from Jefferson Group, to explore one of the most pr...

Thought Leaders, Influencers and Advocates | Introducing the B2B Matrix of Influence

February 25, 2026 5:00am 34 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Katy Howell, Founder and CEO of Immediate Future, a social media agency she has led since 2004. Together, they tackle one of B2B marke...

Thought leadership's great leap forward | Five trends illustrating TL's emergence as a dynamic, full-funnel marketing discipline - with Rob Mitchell of Exhibit-B

February 17, 2026 5:00am 46 min

In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Rob Mitchell, Co-Founder of Exhibit-B and former CEO of FT Longitude. Together, they explore how thought leadership is undergoing a dr...

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