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The Handcrafted Podcast: The Business of making things The Handcrafted Podcast: The Business of making things Paul Mencel Creativity, Spirituality & Making a Buck with David Nichtern Creativity, Spirituality & Making a Buck with David Nichtern Be Here Now Network The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners Darren Wurz, CFP Wisdom in the Tangents Photography Podcast Wisdom in the Tangents Photography Podcast John Mansfield Brian Kilmeade Show Brian Kilmeade Show FOX News Podcasts Restaurant Owners Uncorked Restaurant Owners Uncorked Schedulefly Proactive - Interviews for investors Proactive - Interviews for investors Proactive eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection Steve Hutt | Shopify and eCommerce Expert Rainer on Leadership Rainer on Leadership Church Answers The Intelligence Report with Dylan Welch The Intelligence Report with Dylan Welch Dylan Welch HRchat Podcast HRchat Podcast The HR Gazette Radio Stone Update Radio Stone Update Stone Update FEAR & GREED | Business News FEAR & GREED | Business News Fear and Greed Lead the Team (Top 2% of Podcasts) Lead the Team (Top 2% of Podcasts) Ben Fanning Fast Five by Fear and Greed Fast Five by Fear and Greed Fear and Greed Millers Kryptowoche Millers Kryptowoche Markus Miller The Nonprofit Show The Nonprofit Show American Nonprofit Academy Dream Big, Move Fast Dream Big, Move Fast Josh Phegan - Real Estate Speaker, Trainer, Coach First Trust ROI Podcast First Trust ROI Podcast First Trust Portfolios AI Outcomes AI Outcomes Ben Drakes Login Podcast Login Podcast Sarah Hill and Bobi Media Slabnomics Slabnomics Matt The Quarter Hour: the best daily radio industry podcast The Quarter Hour: the best daily radio industry podcast podtential originals First Principles First Principles Adrian Wells The Financial Long Game The Financial Long Game Shelly Appleton-Benko Vision Pros Live Podcast Vision Pros Live Podcast Jackson Calame Digital Finance Analytics (DFA) Blog Digital Finance Analytics (DFA) Blog Martin North The Best of the Money Show The Best of the Money Show Radio 702 Al minuto con Protección Al minuto con Protección Protección SA Building With Metal Building With Metal Jessica Hall CMO School CMO School Jessica Shirra | Fractional CMO Living Free in Tennessee - Nicole Sauce Living Free in Tennessee - Nicole Sauce Nicole Sauce Afford Anything | Get Smarter With Money Afford Anything | Get Smarter With Money Paula Pant, Personal Finance Expert | Cumulus Podcast Network The ModGolf Podcast The ModGolf Podcast The ModGolf Podcast Tony Robbins Podcast Daily Tony Robbins Podcast Daily Tony Crypto News Today | 2 Min News | The Daily News Now! Crypto News Today | 2 Min News | The Daily News Now! The Daily News Now! Energy News Beat Podcast Energy News Beat Podcast Stuart Turley
The Handcrafted Podcast: The Business of making things

Business

The Handcrafted Podcast: The Business of making things

Paul Mencel

Don't Niche Too Soon: Let Your Customers Build Your Business

July 05, 2026 11:00pm 13 min

Free TrialIn this episode, Paul challenges one of the most common pieces of business advice: "Find your niche." While niching down is important eventually, he argues that many makers do it far too early—before they've co...

Own Your Audience: Why Makers Need an Email List

June 28, 2026 11:00pm 14 min

Summer Special ! Start your free trial. Summary:This episode argues that makers should stop relying only on social media or handing out business cards, and instead start collecting emails so they can “own” their audience...

The $500 Decision That Changes Everything

June 21, 2026 11:00pm 13 min

Start your free trial!In this episode, Paul shares a recent change to Philadelphia Table Company's sales process that has dramatically improved closing rates: replacing an immediate 60% deposit with a $500 design deposit...

The Sales Muscle: How to Generate Revenue When Cash Flow Gets Tight

June 14, 2026 11:00pm 16 min

Start your Free Trial. Summary:Paul shares a candid update on Philadelphia Table Company's recent cash flow challenges and the practical steps he took to stabilize the business. From accelerating collections and leaning ...

The Cash Flow Crunch: Navigating Growth, Uncertainty, and Survival Mode

June 07, 2026 11:00pm 18 min

Join the NetworkSummaryIn this candid episode, Paul pulls back the curtain on a real-time cash flow crisis at Philadelphia Table Company. Rather than presenting a polished success story, he shares the anxiety, decision-m...

The 5 Traits of a Great Business (And How Makers Can Apply Them)

May 31, 2026 11:00pm 17 min

Alex Hormozi Podcast.Join The Network. Summary:In this episode, Paul breaks down a business framework popularized by Alex Hormozi and translates it specifically for makers, woodworkers, and custom furniture businesses. H...

Your Style Is the Moat: How Makers Build Work That Can’t Be Compared

May 24, 2026 11:00pm 14 min

Join UsSummary:In this episode, Paul reflects on attending the ICFF design show in New York and uses the experience as a jumping-off point to explore one of the hardest questions for makers: What is your personal style, ...

What Interior Designers Actually Value: Survey Insights That Could Change Your Marketing Strategy

May 17, 2026 11:00pm 14 min

Join the Network: Article Here:  Paul breaks down findings from an interior designer industry survey and translates them into practical takeaways for furniture makers, woodworkers, and custom vendors. The episode focuses...

Why Clients Don’t Choose You: The “Why Not?” Exercise That Can Transform Your Business

May 10, 2026 11:00pm 14 min

Year of growth course. Summary:In this episode, Paul dives into a powerful mindset shift that came from intentionally slowing down and creating space to think. While reflecting during quiet moments with his newborn son, ...

AI for Makers: The Right Tool for the Right Job

May 03, 2026 11:00pm 17 min

Join the CommunitySummary:Paul breaks down how he’s actually using AI tools inside his business—not hypothetically, but in real, practical ways that save time, improve communication, and support growth. The core takeaway...

Office Hours: Pricing Fear, Better Clients, and Breaking Out of the Shop

April 26, 2026 11:00pm 18 min

Join the NetworkSummary:In this Office Hours episode, Paul answers real questions from listeners navigating the transition from maker to business owner. The conversation covers skepticism about the Handcrafted Network, t...

Pricing Is a Story: Why Value Beats Cost Every Time

April 19, 2026 11:00pm 18 min

Join the CommunitySeth's Blog on Pricing.Summary:In this episode, Paul reflects on a powerful blog post by Seth Godin about pricing—and why most makers get it wrong. Instead of treating pricing as a simple equation based...

The Pricing Blind Spot: Reading the Client’s Hand

April 12, 2026 11:00pm 12 min

Join the CommunitySummary:Paul reflects on a missed opportunity that reshaped how he thinks about pricing, client perception, and value in the custom furniture world. After quoting a large table and referring the client ...

5 Moves That Actually Move the Needle This Week

April 05, 2026 11:00pm 12 min

Join the NetworkSummary:In this episode, Paul shifts away from theory and focuses on immediate, practical actions makers can take to generate momentum in their business. Instead of overthinking strategy, he emphasizes si...

Why Struggle Is the Shortcut to Success

March 29, 2026 11:00pm 13 min

Become a Member!Summary:In this episode, Paul reflects on a key insight from Adam Grant’s book Hidden Potential: real learning doesn’t come from comfort—it comes from struggle. He connects this idea directly to building ...

Luxury Strategy for Makers: Charge More, Sell Less, Build a Brand People Want

March 22, 2026 11:00pm 28 min

Join the CommunitySummary:In this episode, Paul reflects on a family trip that did not go as planned, using it as a reminder to keep things real rather than polished for appearances. From there, he shifts into a deeper c...

Why Taking a Break Makes You Better at Business

March 15, 2026 11:00pm 7 min

Join the CommunitySummary:In this short, journal-style episode, Paul reflects on something many makers and business owners struggle with: giving themselves permission to step away. As he prepares to leave for a family va...

Office Hours: Instagram Strategy, Portfolio Projects, Hiring Makers, and Shop Efficiency

March 08, 2026 11:00pm 19 min

JOIN THE COMMUNITYSummary:In this Office Hours episode of The Handcrafted Podcast, Paul answers four listener questions from makers navigating the realities of running a craft business. The conversation covers practical ...

Why I’m Still Doing This: The Real Upside of Being a Small Business Owner

March 01, 2026 11:00pm 16 min

Join the network. Summary:In this reflective, journal-style episode, Paul opens up about a tough February—slow deals, internal challenges, and the emotional weight that comes with being the one ultimately responsible for...

The Mental Shift That Unlocks Growth

February 22, 2026 11:00pm 15 min

Join the NetworkIn this episode, Paul challenges makers who feel stuck at $100K–$150K in revenue to confront the real barrier to growth: identity. Most craftsmen start their businesses because they love making things—not...

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