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Evidence → Cognition → Discernment™️ - Your Pathway to AI Leadership Evidence → Cognition → Discernment™️ - Your Pathway to AI Leadership Greg Twemlow Cybersecurity ist Chefsache Cybersecurity ist Chefsache Nico Freitag & Ann-Katrin Lange TED-Ed TED-Ed TED-Ed The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Chris Schaeffer, Certified Google Ads Specialist Was Bitcoin bringt - mit Niko Jilch Was Bitcoin bringt - mit Niko Jilch Binifico Haken dran – das Social-Media-Update der c't Haken dran – das Social-Media-Update der c't Gavin Karlmeier Autoradio Autoradio Iltalehti AI News Daily - Your Daily AI Briefing in 5 Minutes AI News Daily - Your Daily AI Briefing in 5 Minutes Pickert GmbH Thinking Crypto News & Interviews Thinking Crypto News & Interviews Tony Edward Jak Piggott Jak Piggott Jak Piggott AI Fire Daily AI Fire Daily AIFire.co OMR Silicon Valley Update OMR Silicon Valley Update Christian Byza Shared Security Podcast Shared Security Podcast Tom Eston, Scott Wright, Kevin Tackett Master Brewers Podcast Master Brewers Podcast Master Brewers Association of the Americas (MBAA) Podcasting Q&A Podcasting Q&A Buzzsprout Payment & Banking Fintech Podcast Payment & Banking Fintech Podcast Alles über Banken, Zahlungsverkehr & Fintechs Hard Reset Hard Reset Yuval Kogan, Lior Schermann M365.FM - Modern work, security, and productivity with Microsoft 365 M365.FM - Modern work, security, and productivity with Microsoft 365 Mirko Peters - Founder of m365.fm, m365.show and m365con.net The Enterprise AI Show The Enterprise AI Show Massive Studios CyberWire Daily CyberWire Daily N2K Networks T-Minus: Space-Cyber Briefing T-Minus: Space-Cyber Briefing N2K Networks Dad Reviews with @LaneVids Dad Reviews with @LaneVids LaneVids AI for Beginners (300 episodes) AI for Beginners (300 episodes) A.I. For Beginners That's What I Call Science! That's What I Call Science! That’s What I Call Science SEO F**king What - Get Found on Google and make money from your website with practical SEO tips SEO F**king What - Get Found on Google and make money from your website with practical SEO tips Nikki Pilkington Hacker Newsroom Hacker Newsroom pod pub CyberCode Academy CyberCode Academy CyberCode Academy Caffe 2.0 Caffe 2.0 Valentino Spataro Brad & Will Made a Tech Pod. Brad & Will Made a Tech Pod. Brad Shoemaker, Will Smith AI News in 5 Minutes AI News in 5 Minutes AI Decoded airhacks.fm podcast with adam bien airhacks.fm podcast with adam bien Adam Bien Superkraft KI News | by Jörg Schieb Superkraft KI News | by Jörg Schieb Jörg Schieb Reflex Podcast Reflex Podcast Carlos Castillo Reflex Podcast Reflex Podcast Carlos Castillo y Pistón Die Wissensarchitekt*innen Die Wissensarchitekt*innen Ulrike Wuttke Romain Lanéry Romain Lanéry Romain Lanéry
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Technology

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist

Google is Hiding 60% of Search Terms, What Is The Solution? (Episode 520)

July 05, 2026 10:00pm 26 min

Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers.Try Opteo for free for 28 days - https://opteo.com/pspIn this episode, Chris Schaeffer explains why search terms—no...

Did You Just Break Your Google Ads? 4 Most Dangerous Google Ads Changes (Episode 519)

June 28, 2026 10:00pm 31 min

This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign.Try Opteo for free for 28 days ...

Google AI Max & AI Mode (Episode 518)

June 21, 2026 10:00pm 31 min

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand ...

This is the Best Way to Manage Keywords! (Episode 516)

June 14, 2026 10:00pm 25 min

Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free ...

Responding To A Listener’s Google Ads Challenge (Episode 516)

June 07, 2026 10:00pm 30 min

In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffe...

3 Big Announcements from Google This Year (Episode 515)

May 31, 2026 10:00pm 27 min

Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to ...

Answering 5 Questions from Listeners (Episode 514)

May 24, 2026 10:00pm 35 min

Answering questions from listeners this week!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

AI Audits, Free Audits, and Paid Audits (Episode 513)

May 17, 2026 10:00pm 28 min

Getting an expert opinion about your Google Ads campaigns is always a good thing, right? Well let's talk about that. In today's episode Chris Schaeffer and Joey Bidner discuss the three types of audits you can get. Free,...

Should You Exclude by Age & Income Demographics? (Episode 512)

May 10, 2026 10:00pm 29 min

Do you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics...

The State of Google Ads in 2026 (Episode 511)

May 03, 2026 10:00pm 29 min

This week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topics are weighing heavy on today's advertisers. Let'...

The Hidden Lies Of Google Ads Agencies (Episode 510)

April 26, 2026 10:00pm 30 min

It's sad but true. People lie. Companies lie. And there are real victims. Google Ads expert Chris Schaeffer discusses 9 ways that Google Ads experts lie to their clients and how you can spot those scams to avoid being a ...

How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)

April 19, 2026 10:00pm 30 min

If you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Schaeffer discusses 3 ways to make a brand new campaign succeed ...

10 Hidden Settings In Google Ads (Episode 508)

April 12, 2026 10:00pm 33 min

There really are settings and features in Google Ads that are hidden. And some of these settings can make a big difference in the performance of your search campaigns. In today's podcast Chris Schaeffer, an expert of Goo...

Stealing Clicks From Your Competitors (Episode 507)

April 05, 2026 10:00pm 25 min

Let's talk about competitor campaigns on Google Search. Should you run ads against competitors? Is it worth it? In today's episode Chris Schaeffer discusses the best way to proceed if you plan to spend money on competito...

Tips for Shopping, Search, and Display Campaigns (Episode 506)

March 29, 2026 10:00pm 37 min

This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner shares a great tip for op...

How To Train Google Ads With Conversions (Episode 505)

March 22, 2026 10:00pm 27 min

Feed the algorithm! That's the secret we are talking about in today's podcast. Learn how to create a campaign that can be trained to generate better traffic than other traditional methods. This strategy focuses on using ...

Your Paid Search Questions Answered (Episode 504)

March 15, 2026 10:00pm 29 min

How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answ...

#1 Secret to Improving Broad Match Keywords (Episode 503)

March 08, 2026 11:00pm 21 min

If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out...

How Exact Match Keywords Actually Function (Episode 502)

March 01, 2026 10:00pm 26 min

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match ke...

Demystifying Performance Max (Episode 501)

February 22, 2026 10:00pm 29 min

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for...

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