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Upmarket: The Business of Real Estate Photography & Media

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Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios

Ep. 132 - Keeping the Right People | Mastermind #9

June 30, 2026 2:00am 55 min

This week is our 9th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling...

Ep. 131 - Chelsea.

June 23, 2026 2:00am 57 min

Former Upmarket Producer Chelsea Froehlich joins Reed and Mark for a Very Special Episode...It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19t...

Ep. 130 - Are You Truly Happy? | Road to PMRE 2026 #5

June 17, 2026 2:00am 55 min

In Road to PMRE #5, Reed sits down with Kelsey Kurtis for a conversation about burnout, reinvention, and finding the courage to pivot when something no longer feels right. Kelsey shares her journey from branding photogra...

Ep. 129 - Who Controls Real Estate?

June 09, 2026 2:00am 1:04

In this episode, Reed and Mark sit down with Sam Benner to explore one of the biggest questions facing the real estate industry today: who actually controls real estate? From major brokerage mergers and the growing influ...

Ep. 128 - Have You Hit the Ceiling? | Road to PMRE #4

June 02, 2026 2:00am 55 min

In Road to PMRE #4, Reed sits down with Andrew Bramasco - @andrewbramasco and Gary Kasl - @ogkasl to discuss the realities of building a real estate photography business in today's market. The conversation covers everyth...

Ep. 127 - The Compliment Sandwich | Mastermind #8

May 26, 2026 2:00am 57 min

This week is our 8th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling...

Ep. 126 - Hosting PMRE 2026 with Matt Anderson | Road to PMRE #3

May 19, 2026 2:00am 55 min

In Road to PMRE #3, Reed sits down with Matt Anderson to officially reveal him as this year’s PMRE host and talk about what the event means beyond just another conference. Matt reflects on hosting last year, the pressure...

Ep. 125 - First LIVE Episode from Northern Spruce Summit

May 12, 2026 2:00am 50 min

Reed travels to Hamilton, Ontario, Canada for the Northern Spruce Summit Event hosted by Northern Spruce Media, powered by iGUIDE for the Upmarket Podcast’s FIRST EVER LIVE EPISODE! Recorded in front of a live audience, ...

Ep. 124 - Craving Community - Road to PMRE 2026 #2 with Oliver Ward

May 05, 2026 2:00am 52 min

In this Road to PMRE episode, Reed sits down with Oliver Ward, real estate media coach and founder of Oliwood Films, for a real conversation about where the real estate media industry is at right now. They get into how m...

Ep. 123 - Mastermind #7 - What We’re Actually Implementing

April 28, 2026 2:00am 54 min

This week is our 7th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling...

Ep. 122 - Driving Business (Literally.) - Road to PMRE 2026 #1 w/ Dustin McKibben

April 21, 2026 2:00am 1:01

In this episode, Reed sits down with Dustin McKibben, Founder and CEO of Art Home Photo, to break down what’s actually working right now when it comes to scaling a real estate media business. They talk through key takeaw...

Ep. 121 - The Reality of Working on “Vacation”

April 14, 2026 2:00am 1:00

Reed and Mark recap their time in Cancun at the PMRE Retreat, but more importantly, what it actually felt like trying to run a business while being away from it. Between admin piling up, kids on spring break, and working...

Ep. 120 - To Rebrand or Not to Rebrand

April 07, 2026 2:00am 1:03

In this episode, Reed sits down with Andrew Coleman and Katie Coleman of DX Media to talk about what actually goes into rebranding a growing real estate media company. They break down why they made the shift, what wasn’t...

Ep. 119 - Q1 Reality Check - Mastermind #6

March 31, 2026 2:00am 56 min

This week is our 6th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling...

Ep. 118 - The Editing Shift

March 24, 2026 2:00am 56 min

In this episode, Reed sits down with Matty Fisher, Co-Founder & Co-CEO of Pixlmob, to break down the current state of real estate media editing and where it’s heading next. As the founder of an editing marketplace, Matty...

Ep. 117 - Alex Coombs: Getting Real

March 17, 2026 2:00am 1:03

In this episode Reed sits down with Alex Coombs of Northern Spruce Media, to talk about the realities of leading and scaling a growing real estate media company. We discuss trusting your team, learning to delegate, and w...

Ep. 116 - Nikki Bashor: From New Hire to Pro

March 10, 2026 7:00pm 1:21

In this episode, Reed sits down with Nikki Bashor to talk about what it really looks like to grow inside a scaling real estate media company. Nikki shares how she went from a new shooter learning the ropes to a highly ef...

Ep. 115 - Don't Play Defense

March 03, 2026 2:00am 56 min

In this episode, Reed and Mark unpack the reality that agents can feel loyal until they switch photographers and how that pushes media companies into scarcity thinking. We break down the luxury conversation and whether m...

Ep. 114 - If We Had to Start Over Today: Premium vs Volume. Upmarket Mastermind #5.

February 24, 2026 2:00am 1:02

This week is our 5th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling...

Ep. 113 - Embracing Unpredictability

February 17, 2026 2:00am 57 min

In this episode, Reed and Mark break down the operational reality of running a real estate media company when conditions are far from perfect. From rain weeks that compress revenue to training new hires during peak produ...

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