Podcast Index
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
Inspiration Station
Yusef Marshall (Mista Yu)
ヒバリクラブ
hibari
WWE
WWE Wrestling
True Crime
Media Network
Buckeye Bigfoot
Nance Warren
TJ & Riggins Show | Comedy, Pop Culture, Morning Banter
TJ Riggins | Comedy, Pop Culture, Morning Banter
Historias de reddit
Floky
朝日新聞AJW 英語ニュース（The Asahi Shimbun Asia & Japan Watch）
朝日新聞ポッドキャスト
朝日新聞AJW 英語ニュース（The Asahi Shimbun Asia & Japan Watch）
朝日新聞ポッドキャスト
Smashing Security
Graham Cluley
通靈人看世界
聖元 ｜ 聖真門 伏魔學苑
NFRRS Magazines & Periodicals
Niagara Frontier Radio Reading Service
Daily Motivational Positivity
Coiru
Workplace Therapy with Dr. Abby Medcalf
Abby Medcalf
R&R Podcast
Razgriz the BossFoss and Ryunn Eldred
labcat.ai Read Neurology
Meng
Winnipieg News Today | 2 Min News | The Daily News Now!
The Daily News Now!
Best of the Spectator
The Spectator
Access All: Disability News and Mental Health
BBC Sounds
Le français avec Yasmine
Yasmine Lesire
Big Boss Interview
BBC News
The Food Chain
BBC World Service
Popcorn for Dinner
Bankole Imoukhuede
Il était une (première) fois : le podcast d'histoires d'amour de ELLE
ELLE
The Romesh Ranganathan Show
Ranga Bee & Platform Media
You Alright, Hun? The Official TOWIE Podcast
Amy Taylor
The Daily Poem
Amalia Dupray
Waut sajcht de Bibel
Radio Segenswelle
SEN Breakfast
SEN
Ryan Bridge TODAY
NZ Herald
佛曲
amitofo
【可聽的耳】An ear to hear
水深之處
The Hugh Hewitt Show: Highly Concentrated
Salem Podcast Network
詭哭郎嚎
郎祖筠 & FMTaiwan製作團隊
Clark County Today News
ClarkCountyToday.com
Fastbreak Breakfast NBA Podcast
Keith Parish
Todo
Consumer Behavior Lab
In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...
In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...
In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...
In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...
In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...
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