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The WARC Podcast The WARC Podcast WARC Life with Amy Life with Amy Amy Poepping Adopt a Bernese Mountain Dog Puppy Adopt a Bernese Mountain Dog Puppy Haystack Mountain Bernedoodles james h Glover Network james h Glover Network RevJhg3 Soulful CEO Podcast Soulful CEO Podcast Kristin Constable The SmallBizChat with Melinda Emerson The SmallBizChat with Melinda Emerson Melinda Emerson Real Talk NYC Real Talk NYC The Real Estate Board of New York Payments Brief: FinTech, Banking & Payments News Payments Brief: FinTech, Banking & Payments News Payments Brief Team Credit Union Regulatory Guidance Including: NCUA, CFPB, FDIC, OCC, FFIEC Credit Union Regulatory Guidance Including: NCUA, CFPB, FDIC, OCC, FFIEC Credit Union Exam Solutions Inc. Le journal d'Europe 1 Le journal d'Europe 1 Europe 1 Morning Majlis Morning Majlis Abdul Karim, Rania Saadi, Louis Denham Tesla Twenty Four - Nightly 24-Hour Recap of the Latest Tesla Updates Tesla Twenty Four - Nightly 24-Hour Recap of the Latest Tesla Updates Elise Andrews Plumbing & HVAC Hustle Podcast Plumbing & HVAC Hustle Podcast HookAgency.com The Think Factory Podcast The Think Factory Podcast The Think Factory KGCI: Real Estate on Air KGCI: Real Estate on Air KGCI: Real Estate on Air Pretty Smart Marketing Pretty Smart Marketing Launch Babes In The Arena With DoorTwo In The Arena With DoorTwo DoorTwo מיישבים ישראל מיישבים ישראל Meyashvim Israel | Wedo Podcast Was KI kann - mit Florian Zsifkovics Was KI kann - mit Florian Zsifkovics Binifico Raw and Real: The Unfiltered Podcast for Women Who Scale with Clare Garner Raw and Real: The Unfiltered Podcast for Women Who Scale with Clare Garner Clare Garner Real Estate News Today | 2 Min News | The Daily News Now! Real Estate News Today | 2 Min News | The Daily News Now! The Daily News Now! Ranní brífink Ranní brífink Hospodářské noviny 今日股市 | 薪伊谈股票投资 今日股市 | 薪伊谈股票投资 薪伊Elaine Keep The Change Keep The Change nextAdvisory Lawyers Weekly Podcast Network Lawyers Weekly Podcast Network Momentum Media Daybreak Daybreak The Ken Broadcast Dialogue - The Podcast Broadcast Dialogue - The Podcast A Momentum Podcast extraETF Podcast – Erfolgreiche Geldanlage mit ETFs extraETF Podcast – Erfolgreiche Geldanlage mit ETFs extraETF.com ByebyePatron - Immobilier, Liberté, Gros Billets ByebyePatron - Immobilier, Liberté, Gros Billets Byebyepatron Immo Inside - Mit Dr. Peter Burnickl Immo Inside - Mit Dr. Peter Burnickl Dr. Peter Burnickl First Principles First Principles Adrian Wells Executive Office Insights Executive Office Insights Diana Brandl: International Trainer, Keynote Speaker, Author, Coach 大昌美股新視界 大昌美股新視界 大昌集團 AI Fire Daily AI Fire Daily AIFire.co Audio-CD.at Indie Podcasts: Wiener Börse, Sport, Musik (und mehr) Audio-CD.at Indie Podcasts: Wiener Börse, Sport, Musik (und mehr) Christian Drastil Comm. (Agentur für Investor Relations und Podcasts) Charged Alpha Stock Encyclopedia Charged Alpha Stock Encyclopedia Colton Thomas JIJI English News-時事通信英語ニュース- JIJI English News-時事通信英語ニュース- 時事通信社
The WARC Podcast

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The WARC Podcast

WARC

How Fitflop broke through the performance plateau

July 07, 2026 2:00am 47 min

How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Brittany Ellam and Ash Singh from Jellyfish join WARC's David Tiltman to ...

The Effective CMO: Land O'Lakes' Heather Malenshek

July 02, 2026 2:00am 27 min

Land O' Lakes is working to change the cultural narrative around rural America while building B2B and B2C brands trusted by generations of farmers and consumers alike. CMO Heather Malenshek joins WARC's Ann Marie Kerwin ...

Why C-suite alignment is an urgent marketing priority

June 30, 2026 2:00am 36 min

CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Analytic Partners explain why performance metrics mislead, how to align wit...

Live in Cannes: The new, old rules of brand growth

June 26, 2026 9:35am 1:02

Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creative effectiveness them...

Live in Cannes: Building brands in the efficiency era

June 25, 2026 10:01am 51 min

It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Ka...

Live in Cannes: SURPRISE! and other ways to win

June 24, 2026 10:06am 55 min

Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media trends, and finally, insights from new B2B buyability research with ...

Live in Cannes: The effectiveness experts will see you now

June 23, 2026 10:29am 44 min

It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing effectiveness leader, we review 'effectiveness frenemies' session starr...

Live in Cannes: Creative strategy in a changing world

June 22, 2026 9:57am 45 min

It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to global automotive giant...

Economic volatility stress-tests the global advertising market

June 18, 2026 2:00am 25 min

The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WAR...

Advice for aspiring CMOs

June 16, 2026 2:00am 40 min

Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career. He joins WARC's Catherine Driscoll to reflect on what he's learned about leaders...

How L'Oréal thinks about creator ROI

June 11, 2026 3:51am 28 min

Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how the measurement frame...

Breaking down the nostalgia industrial complex

June 09, 2026 2:00am 38 min

Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious. In this episode, Contagious investigates everything from why adults a...

Changing the playbook: Sports marketing's next era

June 04, 2026 2:00am 38 min

With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Baile...

Connecting sustainability with marketing effectiveness

June 02, 2026 2:00am 39 min

How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discuss how sustainability is a driving factor on the most effective adverti...

The Effective CMO: The New York Times' Amy Weisenbach

May 28, 2026 2:00am 41 min

How does a 175-year-old news brand thrive in a volatile media economy? Amy Weisenbach, Chief Marketing Officer at The New York Times, joins WARC's Anna Hamill to discuss the strategies behind the publication's outsized r...

Five 2026 consumer trends you need to know

May 26, 2026 2:00am 26 min

AI companions, social media concerns and 'comfort spending' are among key trends shaping consumer behaviour in 2026. WARC's Adi Kishore speaks to Stephanie Siew and GWI's Jason Mander about the big changes marketers need...

The Multiplier Playbook: your guide to better marketing

May 21, 2026 2:00am 23 min

Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA's Michael Reh and WARC's Ann Marie Kerwin e...

How Meta evolved its advertising proposition

May 19, 2026 2:00am 22 min

Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell joins Anna Hamill explore Meta’s hyper-efficient ad business, evaluate...

The Multiplier Effect: what we know so far

May 14, 2026 2:00am 29 min

WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Ke...

How marketing measurement is evolving in 2026

May 12, 2026 2:00am 33 min

Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.   Subscribe to WARC News:...

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