Podcast Index

Podcasts

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The Marketing Architects The Marketing Architects Marketing Architects The Voice of Florida Architecture The Voice of Florida Architecture AIA Florida Asset Class Asset Class Christian W. Röhl & Scalable Capital Company Interviews Company Interviews Crux Investor Communication Breakdown Communication Breakdown Observatory on Corporate Reputation LLC Tg Lavoro & Welfare Tg Lavoro & Welfare Agenzia di Stampa ITALPRESS The Independent Advisors The Independent Advisors Mark McEvily The Global Business Insights Podcast with Dr Charlotte de Brabandt & Max Kent The Global Business Insights Podcast with Dr Charlotte de Brabandt & Max Kent Max Kent Markets Now with Michelle Rook Markets Now with Michelle Rook Michelle Rook Handelsblatt Today – Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage Handelsblatt Today – Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage Solveig Gode, Nicole Bastian, Sandra Groeneveld, Nele Dohmen, Anis Mičijević, Ben Mendelson, Aileen Bunte Strategy Talks: Content Strategy for Small Teams Strategy Talks: Content Strategy for Small Teams Dorien Morin-van Dam Rethink - Reset coaching Rethink - Reset coaching Clint Powell The NAVigator The NAVigator Active Investment Company Alliance Global Data Pod Global Data Pod J.P. Morgan Global Research Real Estate News Today | 2 Min News | The Daily News Now! Real Estate News Today | 2 Min News | The Daily News Now! The Daily News Now! Vishwas Mudagal Show Vishwas Mudagal Show Vishwas Mudagal 4REX | Trading Talk 4REX | Trading Talk Tom von 4REX Impulse Enlightened Misfits Podcast Enlightened Misfits Podcast Lauren Pearlingi Trash Talk Trash Talk The Landfill Group Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits Matt Stockman Just Money Podcast Just Money Podcast Just Money Podcast Coffeez with Joe Shalaby Coffeez with Joe Shalaby Joseph Shalaby Make Economy Great Again Make Economy Great Again WELT Growing Up In America: The Way It Is Growing Up In America: The Way It Is Dr. Robert Sanborn Techlandia Techlandia Technology Association of Oregon La Chronique Bourse La Chronique Bourse Anthony Bondain L’édito de l'économie L’édito de l'économie Radio classique Work On Your Game: Discipline, Structure, and Execution Under Pressure Work On Your Game: Discipline, Structure, and Execution Under Pressure Dre Baldwin Les voix de l’économie Les voix de l’économie Radio classique For the Good of the Public | The Morning Five For the Good of the Public | The Morning Five That Sounds Fun Network Best of Business Best of Business Newstalk ZB WW – William Waack WW – William Waack CNN Brasil Le journal d'Europe 1 Le journal d'Europe 1 Europe 1 Earn Your Happy Earn Your Happy Lori Harder | YAP Media The Product Boss with Jacqueline Snyder The Product Boss with Jacqueline Snyder Jacqueline Snyder The Anxious Achiever The Anxious Achiever Morra Aarons-Mele How to Be Awesome at Your Job How to Be Awesome at Your Job How to be Awesome at Your Job
The Marketing Architects

Negocios

The Marketing Architects

Marketing Architects

Nerd Alert: TV vs. YouTube

July 02, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Real Cost of Cutting Brand for Performance

June 30, 2026 4:00am 24 min

Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do t...

Nerd Alert: Should B2B Brands Use Humor?

June 25, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Performance-to-Brand Playbook with Peter Sengenberger

June 23, 2026 4:00am 29 min

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti...

Nerd Alert: Why Ads Reach Older Consumers Less

June 18, 2026 4:00am 13 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Death of the Funnel

June 16, 2026 4:00am 26 min

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate...

Nerd Alert: When Consumers Punish Acquired Brands

June 11, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Synthetic Research and the Future of Marketing with Peter Weinberg

June 09, 2026 4:00am 42 min

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-f...

Nerd Alert: Your Strongest Distinctive Brand Asset

June 04, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

June 02, 2026 4:00am 39 min

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing p...

Nerd Alert: But AI Told Me So!

May 28, 2026 4:00am 7 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Psychology Marketers are Missing with Phill Agnew

May 26, 2026 4:00am 47 min

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Ang...

Nerd Alert: Ad Wearout...Wearout

May 21, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Changing Brand Perception with Kim Storin, CMO of Zoom

May 19, 2026 4:00am 34 min

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of market...

Nerd Alert: When Creative Advertising Actually Works

May 14, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

From the Archive: The Effectiveness Principles You Need To Know

May 12, 2026 4:00am 27 min

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. ...

Nerd Alert: What Is Your AI Agent Buying?

May 07, 2026 7:31am 12 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Does Targeting Work on Mass Marketing Channels?

May 05, 2026 4:00am 22 min

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackl...

Nerd Alert: Why Branding Strategy Matters

April 30, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

No More Mild Marketing

April 28, 2026 4:00am 24 min

94% of pricing power comes from how meaningfully different a brand is perceived to be. So why are so many marketers playing it safe?This week, Elena, Angela, and Rob ditch the safe answers and eat progressively spicier h...

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