Podcast Index

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Next in Media

Mike Shields

Inside the Ad Tech Alternative Saving Brands Millions

July 14, 2026 4:00am 14 min

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large l...

Stop Buying Video in Silos: A New Playbook for Brands

July 09, 2026 4:00am 20 min

YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce. This week, Tinuiti's Sean Odlum explains how brands can leverage first-p...

Inside The Global Rebrand Of Sam's Club Connect

July 07, 2026 4:00am 12 min

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma,...

Vizio’s Strategy to Dominate the Smart TV OS Market

June 30, 2026 4:00am 10 min

As streaming behavior dominates the living room, Vizio's operating system has claimed the top spot in U.S. television sales by turning the home screen into an active search and discovery storefront. In this exclusive Ca...

Inside SharkNinja's Ad Optimization Playbook

June 23, 2026 4:00am 22 min

SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization. Global Head of Me...

How Netflix is Changing Live Sports and Connected TV Ads

June 16, 2026 4:00am 24 min

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Adver...

How Georgia Pacific Modernized Its Marketing Mix Modeling

June 11, 2026 4:00am 22 min

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos,...

Why Live Sports and - Bravo (?) Are Dominating the Upfronts

June 09, 2026 4:00am 19 min

As television viewership shifts, NBCUniversal is proving that premium IP like live sports and reality television can compete with digital channels by integrating advanced programmatic ad tech. Through initiatives like r...

Why Warner Bros Discovery Ditched and Rebuilt TV Targeting

June 02, 2026 4:00am 16 min

After briefly de-emphasizing targeted TV ads during the Discovery merger, Warner Bros. Discovery has rapidly rebuilt its infrastructure to offer clients unprecedented transparency and accountability. In this live record...

iSpot CEO on the Future of TV Ad Outcomes & AI

May 28, 2026 4:00am 29 min

Discover how the future of TV advertising is shifting toward outcome-based measurement and AI-driven optimization coming out of the 2026 upfronts . iSpot CEO Sean Muller joins the show to break down their fundamental "C...

How to Monetize Arguments - Without Getting Cancelled

May 26, 2026 4:00am 23 min

Jubilee Media founder and CEO Jason Y Lee joins Next in Media to break down how the digital-first studio builds scalable, format-driven IP that captures Gen Z's massive attention span without relying on a single face. D...

The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood

May 19, 2026 4:00am 28 min

Gen Alpha has completely fragmented away from traditional TV, leaving advertisers scrambling to connect with kids and parents across YouTube, FAST channels, and gaming platforms.  This week, Mike sits down with Emma Witk...

Amazon Ads Chief Alan Moss on Connecting Live Sports, Streaming, and Retail

May 12, 2026 4:00am 20 min

In this episode of Next in Media, Mike Shields sits down with Alan Moss, VP of Global Advertising Sales at Amazon Ads, to talk about Amazon's rapid transformation into a full-funnel advertising powerhouse. Alan walks thr...

Why Independent Agencies Are Having a Renaissance – with CMO Kristina Canada

May 05, 2026 4:00am 21 min

Episode description In this episode of Next in Media, Mike Shields sits down with Kristina Canada, CMO at Net Conversion, a 19-year-old independent marketing and analytics agency based in Orlando that's in the middle of ...

From Trick Shots to Tour Buses – Inside Dude Perfect’s Media Playbook

April 28, 2026 4:00am 21 min

In this episode of Next in Media, Mike Shields sits down with Andrew Yaffe, CEO of Dude Perfect, to talk about how the iconic trick-shot brand has evolved into one of the most diversified properties in digital media. Eig...

How Lenovo Is Putting AI to Work in Marketing — with CMO Emily Ketchen

April 21, 2026 4:00am 24 min

In this episode of Next in Media, I sit down with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo, to talk about what it actually looks like to operationalize AI inside a global ma...

How Michael Wolf Is Rethinking Attention in the Age of Multitasking

April 14, 2026 4:00am 24 min

In this episode of Next in Media, I sit down with Michael Wolf, CEO and Founder of Activate Consulting, to break down the findings from the firm’s 11th annual Technology and Media Outlook. Michael walks us through Activa...

What's So Challenging About Cross Platform Measurement?

April 07, 2026 4:00am 24 min

Explore how the "cookie apocalypse" evolved into a hyper-fragmented identity landscape where iPhone users, cookieless browsers, and diverse CTV signals have created massive monetization gaps for the unprepared.  I sit do...

How Mike Law Is Navigating the CTV Targeting Puzzle at Carat

March 31, 2026 4:00am 29 min

In this episode of Next in Media, I sit down with Mike Law, CEO of Carat North America, to talk about one of the biggest tensions in modern media: the push for more targeted TV advertising versus the risk of going too na...

Ryan Detert on Why Publicis Made Its Biggest Bet on Creator Marketing

March 24, 2026 4:00am 26 min

In this episode of Next in Media, I sit down with Ryan Detert, CEO of Influential, the creator marketing company that was acquired by Publicis in 2024. Since the acquisition, Influential has seen massive growth, also acq...

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