Podcast Index
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
The Art of War by Sun Tzu
Sun Tzu
Blockchain Basics: Crypto, NFTs & Web3 Explained
ELMA
Chat GPT Podcast
Sol Good Network
50 Shades of Planning
Samuel Stafford
The Data Center Daily
The Data Center Daily — Lantern Podcasts
The Daily Finance Brief | Markets, Business and Economic News
The Daily Finance Brief
The Gemini Brief - Investment Deep Dives
Lukasz Tomicki and LRT Capital Management LLC
【我交易過人生】
凡爸
Tony Robbins Podcast Daily
Tony
China Update
Tony
Ready For Retirement
James Conole, CFP®
The Think Media Podcast
Think Media
Maximum Lawyer
Tyson Mutrux
Scale Your Insurance Agency | Hosted Daniel Metcalf & Mike Stromsoe
Daniel Metcalf and Mike Stromsoe
Wheel Talk
Ryan Durbin & Becca Otis
She Coaches Coaches
Candy Motzek | Life & Business Coach
財訊 《Wealth Magazine》
財訊雙週刊
Third Alarm Cowboys Podcast
Heath Meredith
The Pomp Podcast
Anthony Pompliano
The Unforget Yourself Show
Mark and Katie
Stock Movers
iHeartPodcasts
The Drive Car Show
The Drive with Lauren & Karl
AI News Podcast | Latest AI News, Analysis & Events | Daily Inference
AI Daily
DX Today | No-Hype Podcast & News About AI & DX
Rick Spair
AD7 Devocional - Diferente / Inverso
AD7 Devocional
Business News Today | 2 Min News | The Daily News Now!
The Daily News Now!
Hamza Selfimprovement
Adonis Gang
Leadership Lessons From The Great Books
Leadership Toolbox Podcast Network
ColdFusion
Dagogo
Ekantik Vartalap
Bhajan Marg
Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights
Richard C. Wilson, CEO of Family Office Club
鞠强教授：管理心理学
管理心理学教授鞠强
The Private School Leader Podcast
Mark Minkus
Bitcoiners - Live From Bitcoin Beach
Mike Peterson
Retirement Answers
Jacob Duke, CFP®
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Niamh Cassidy, IBCLC
Business
Consumer Behavior Lab
In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...
In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...
In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...
In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...
In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...
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