Podcast Index
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
The Freight Coach Podcast
Chris Jolly
Real Estate Investing with RealDealChat
RealDealCrew / Jack Hoss
Sounds Of Brass
Sounds Of Brass
The DIY Detail Podcast
DIY Detail
Profitable Painter Podcast
Daniel Honan, CPA
Affiliate Nerd Out
Dustin Howes
ひろゆき切り抜きポッドキャスト【公認】「ビジネス版」
切り抜きスタジオ
Success Leaves Clues
Davis Nguyen
The Global I AM Podcast
NEXUS and Victory & Noble
Inspiring Stories
Michael Clogs
The Generations of Wealth
Derek Dombeck
Future Ready Leadership With Jacob Morgan
Jacob Morgan
Doug Casey's Take
Matthew Smith
GREY Journal Daily News Podcast
GREY Journal
Creative Finance & Real Estate: Never Lose a Deal Podcast
Lorillia B. Phillips
The KE Report
KE Report
Texas Agriculture Today
Texas Farm Bureau Radio Network
Home Seller's Advantage by The Bald Brothers Team
Aaron Zapata and Todd Anderson
Al minuto con Protección
Protección SA
Pivot to AI
David Gerard
Computer America
Ben Crossman
Across the Yard Podcast
Supply-Build Canada
America’s Frontlines
Tom Sheffield
Ca$hMire de Pierre Couture
Pierre Couture
The Tom Dupree Show
Tom Dupree
DSACO: Up for Discussion
Down Syndrome Association of Central Oklahoma
Real Estate Development: Land to Legacy
Eugene Gershman
Ag PhD Daily
Ag PhD
Afternoons Live with Tyler Axness
MWC
Motley Fool Hidden Gems Investing
The Motley Fool
JessTalks
Jessica Viser
America’s Work Force Union Podcast
BMA Media Group
Digital Social Hour
Sean Kelly
Closing Market Report
Todd E. Gleason
Yachting Channel
by Yachting International Radio
The Digital Products Playbook
Resell Ready
Negocios
Consumer Behavior Lab
In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...
In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...
In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...
In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...
In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...
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