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C-Suite Sales & Marketing Perspectives C-Suite Sales & Marketing Perspectives Steven MacDonald Fuel Your Drive by Josh York Fuel Your Drive by Josh York Josh York #12minconvos with Jesus Believers #12minconvos with Jesus Believers Engel Jones JMO Podcast JMO Podcast Jason Mitchell Outdoors The MGM Show The MGM Show MGM Coaching Lead Better Lead Better Admired Leadership C'est votre argent C'est votre argent BFM Business The Bitcoin Broadcast The Bitcoin Broadcast Vincent Hunt Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™ Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™ Kay Durairaj, MD, FACS @beautybydrkay Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec Jerry Bell and Andrew Kalat RadioCSIRT RadioCSIRT Radio CSIRT The Tom Sullivan Show The Tom Sullivan Show Tom Sullivan Empowerment with Elizabeth Empowerment with Elizabeth Elizabeth Swindell Global Economic Press Global Economic Press Global Economic Press Stop Struggling Now - We help Improve your Personal and Business Wealth Mindset Stop Struggling Now - We help Improve your Personal and Business Wealth Mindset Eric Byrd The Ramsey Show Highlights The Ramsey Show Highlights Ramsey Network The Freight Coach Podcast The Freight Coach Podcast Chris Jolly Real Estate Investing with RealDealChat Real Estate Investing with RealDealChat RealDealCrew / Jack Hoss Sounds Of Brass Sounds Of Brass Sounds Of Brass The DIY Detail Podcast The DIY Detail Podcast DIY Detail Profitable Painter Podcast Profitable Painter Podcast Daniel Honan, CPA Affiliate Nerd Out Affiliate Nerd Out Dustin Howes ひろゆき切り抜きポッドキャスト【公認】「ビジネス版」 ひろゆき切り抜きポッドキャスト【公認】「ビジネス版」 切り抜きスタジオ Success Leaves Clues Success Leaves Clues Davis Nguyen The Global I AM Podcast The Global I AM Podcast NEXUS and Victory & Noble Inspiring Stories Inspiring Stories Michael Clogs The Generations of Wealth The Generations of Wealth Derek Dombeck Future Ready Leadership With Jacob Morgan Future Ready Leadership With Jacob Morgan Jacob Morgan Doug Casey's Take Doug Casey's Take Matthew Smith GREY Journal Daily News Podcast GREY Journal Daily News Podcast GREY Journal Creative Finance & Real Estate: Never Lose a Deal Podcast Creative Finance & Real Estate: Never Lose a Deal Podcast Lorillia B. Phillips The KE Report The KE Report KE Report Texas Agriculture Today Texas Agriculture Today Texas Farm Bureau Radio Network Home Seller's Advantage by The Bald Brothers Team Home Seller's Advantage by The Bald Brothers Team Aaron Zapata and Todd Anderson Al minuto con Protección Al minuto con Protección Protección SA Pivot to AI Pivot to AI David Gerard Computer America Computer America Ben Crossman
C-Suite Sales & Marketing Perspectives

Business

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Part Two: The Revenue Logic of Customer Obsession

July 02, 2026 12:50pm 26 min

Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining custo...

Part One: The Revenue Logic of Customer Obsession

July 02, 2026 12:45pm 27 min

Episode #312:Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace ass...

Enterprise Buyer Skepticism: The New Barrier to Growth

July 01, 2026 10:55am 26 min

Episode #311:Mike Hlushko, Chief Marketing Officer at Modern Expo, explains why enterprise buyer skepticism has become the new barrier to B2B growth. As buyers work harder to avoid costly mistakes and AI makes informatio...

Your Customers Are Now Your Most Important Marketing Channel

July 01, 2026 10:50am 35 min

Episode #310:Michael Ciancio, Chief Marketing Officer at Expert Institute, shares why customers have become the most important marketing channel in modern B2B growth. He explains how trust, customer voice, and consistent...

Case Study: Customer-Led Growth And The Alignment That Changed Everything

June 30, 2026 12:50pm 33 min

Episode #309: Margaret Dawson, Chief Marketing Officer at SUSE, shares a practical framework for turning customer insight into measurable business growth. She explains how customer research, AI, cross-functional alignmen...

The New Rules of B2B Sales Leadership

June 25, 2026 9:30am 30 min

Episode #308:Mark Crompton, Outsourced CRO and Fractional VP of Sales and Consultant at Sales Xceleration, explains why many growing companies invest heavily in operations while underinvesting in the very function respon...

Customer Access Challenges: Breaking Through Modern Executive Barriers

June 18, 2026 7:10am 27 min

Episode #307:John Laughlin, CEO and President of CTI, shares why earning executive access starts with trust, not selling. He explains how customer understanding, relationship-building, and organizational culture drive lo...

The New Rules to Sustainable Growth

June 17, 2026 8:45am 31 min

Episode #306:Julie Zwissler, Global Chief Marketing Officer at Office Beacon LLC, shares why trust, relationships, and internal alignment have become the foundation of sustainable growth. She explains how the Connector E...

Modern CRO Leadership: Navigating Trust and Competition

June 16, 2026 9:55am 30 min

Episode #305: Andrea Kayal, Chief Revenue Officer at Help Scout, shares how alignment, trust, and customer centricity drive sustainable growth. She explains why marketing must own trust-building, how product supports rev...

AI Transformation: Rethinking Modern Revenue Leadership

June 10, 2026 8:50am 30 min

Episode #304: Keith Laska, Chief Growth Officer at GridUnity, explores the leadership principles driving sustainable growth amid an unprecedented AI transformation. He explains why executive alignment, customer obsession...

Why Internal Communication Now Drives External Growth

June 05, 2026 11:50am 39 min

Episode #303:Christian Land, Group Chief Marketing Officer at big. bechtold-gruppe, explains why internal communication has become one of the most powerful drivers of external business growth. He shares how culture, trus...

The Dangerous Obsession with Lead Generation

June 05, 2026 9:05am 29 min

Episode #302:Bill Taysom, Fractional Chief Marketing Officer at Savvy Strategic Partners, explains why many organizations become dangerously focused on generating more leads while overlooking the trust, credibility, and ...

Pipeline Volume Trap: Why More Leads Kill Better Deals

June 04, 2026 9:55am 30 min

Episode 301: Joe Healy, Chief Growth Officer at Fintua, explains why the pursuit of more leads often distracts companies from what actually drives revenue growth. He shares how trust, customer understanding, and relation...

B2B C-Suite Execs: How to Win the Day One Shortlist

June 02, 2026 10:15am 29 min

Episode #300:Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's short...

How AI Is Redefining What It Means to Be a CRO

May 28, 2026 10:15am 33 min

Episode #299: Emil Reister, Chief AI Sales Officer at BCC Research, explains how AI is transforming modern sales leadership, buyer expectations, and team productivity. He discusses connected systems, AI-powered coaching,...

The New Board Agenda to Achieve Growth

May 27, 2026 9:35am 30 min

Episode #298:Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales,...

AI Pressure on Today’s C-Suite

May 26, 2026 9:00am 31 min

Episode #297: Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influence, and customer engagement. She discusses why human judgment, d...

Reinventing Growth After AI Disruption

May 20, 2026 4:05am 35 min

Episode #296:Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving cust...

CRM’s 30-Year Promise Finally Delivered

May 20, 2026 1:55am 35 min

Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prioritize, engage, and close opportunities. Grant Johnson, Chief Grow...

Client Centricity Myth: Why Most Companies Get It Wrong

May 18, 2026 2:55pm 33 min

Episode #294: Olivia Brooks Allan, Chief Client Officer at Nteractive, explains why most companies misunderstand what client centricity actually means. She shares how psychological safety, preparation, accountability, an...

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