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C-Suite Sales & Marketing Perspectives C-Suite Sales & Marketing Perspectives Steven MacDonald The BarberShop with Shantanu The BarberShop with Shantanu The BarberShop with Shantanu The Josh Bersin Company The Josh Bersin Company Josh Bersin RSG Geldsake met Moneyweb RSG Geldsake met Moneyweb Moneyweb Radio The ExecMBA Podcast The ExecMBA Podcast UVA Darden School of Business ITM Trading Podcast ITM Trading Podcast The Daniela Cambone Show and Taylor Made Economics Economia Falada Economia Falada Ricardo Amorim AI-Driven Marketer: Master Practical AI Marketing Skills AI-Driven Marketer: Master Practical AI Marketing Skills Dan Sanchez Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD Christopher H. Loo, MD-PhD We Don't PLAY!™: Best AI Marketing Visibility Podcast (Advanced Technical SEO Strategies) We Don't PLAY!™: Best AI Marketing Visibility Podcast (Advanced Technical SEO Strategies) Favour Obasi-ike: Pinterest Marketing Expert and Technical SEO Genius Storage Unlocked Storage Unlocked Thaddeus Campbell The Bitcoin Treasuries Podcast with Tim Kotzman The Bitcoin Treasuries Podcast with Tim Kotzman Timothy Kotzman Outspoken Beauty Outspoken Beauty Nicola Bonn Pure Hustle Podcast Pure Hustle Podcast Pure Hustle Podcast 分享《富爸爸穷爸爸21世纪的生意》 分享《富爸爸穷爸爸21世纪的生意》 终身都要成长 On R'Dress Ça On R'Dress Ça Bristol Media Fisher Investments - Market Insights Fisher Investments - Market Insights Fisher Investments 赚钱认知|持续赚钱的心法 赚钱认知|持续赚钱的心法 甄琦学长 Einkommensinvestoren-Podcast Einkommensinvestoren-Podcast Anton Gneupel und Luis Pazos 40 nuances de Next 40 nuances de Next FeuilleBlanche Studio In it to Win it In it to Win it Steve Barton One Rental At A Time One Rental At A Time Michael Zuber Strategy Simplified Strategy Simplified Management Consulted The Thoughtful Entrepreneur The Thoughtful Entrepreneur Josh Elledge · UpMyInfluence.com & PodVerified.com The CUInsight Experience The CUInsight Experience CUInsight | Credit Union echtgeld.tv - Geldanlage, Börse, Altersvorsorge, Aktien, Fonds, ETF echtgeld.tv - Geldanlage, Börse, Altersvorsorge, Aktien, Fonds, ETF echtgeld.tv The Property Academy Podcast The Property Academy Podcast Opes Partners CryptoWeek CryptoWeek CheckSig The Wake Up Call for Lawyers The Wake Up Call for Lawyers Judi Cohen B2B Vault: The Biz To Biz Podcast B2B Vault: The Biz To Biz Podcast Allen Kopelman Cyber Crime Junkies Cyber Crime Junkies Cyber Crime Junkies. Host David Mauro. Black Box - La scatola nera della finanza Black Box - La scatola nera della finanza Guido Brera e Gian Luca Comandini - Chora Media AI Investing: for the AI Investor AI Investing: for the AI Investor AI Investing AI Hustle: Make Money with AI AI Hustle: Make Money with AI Jaeden Schafer and Jamie McCauley Board of Advisors Podcast Board of Advisors Podcast BA Community Legitimately Interesting Legitimately Interesting Bristows LLP Louve Invest - Investir en SCPI & Assurance-vie Louve Invest - Investir en SCPI & Assurance-vie Louve Invest
C-Suite Sales & Marketing Perspectives

Negocios

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Part Two: The Revenue Logic of Customer Obsession

July 02, 2026 12:50pm 26 min

Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining custo...

Part One: The Revenue Logic of Customer Obsession

July 02, 2026 12:45pm 27 min

Episode #312:Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace ass...

Enterprise Buyer Skepticism: The New Barrier to Growth

July 01, 2026 10:55am 26 min

Episode #311:Mike Hlushko, Chief Marketing Officer at Modern Expo, explains why enterprise buyer skepticism has become the new barrier to B2B growth. As buyers work harder to avoid costly mistakes and AI makes informatio...

Your Customers Are Now Your Most Important Marketing Channel

July 01, 2026 10:50am 35 min

Episode #310:Michael Ciancio, Chief Marketing Officer at Expert Institute, shares why customers have become the most important marketing channel in modern B2B growth. He explains how trust, customer voice, and consistent...

Case Study: Customer-Led Growth And The Alignment That Changed Everything

June 30, 2026 12:50pm 33 min

Episode #309: Margaret Dawson, Chief Marketing Officer at SUSE, shares a practical framework for turning customer insight into measurable business growth. She explains how customer research, AI, cross-functional alignmen...

The New Rules of B2B Sales Leadership

June 25, 2026 9:30am 30 min

Episode #308:Mark Crompton, Outsourced CRO and Fractional VP of Sales and Consultant at Sales Xceleration, explains why many growing companies invest heavily in operations while underinvesting in the very function respon...

Customer Access Challenges: Breaking Through Modern Executive Barriers

June 18, 2026 7:10am 27 min

Episode #307:John Laughlin, CEO and President of CTI, shares why earning executive access starts with trust, not selling. He explains how customer understanding, relationship-building, and organizational culture drive lo...

The New Rules to Sustainable Growth

June 17, 2026 8:45am 31 min

Episode #306:Julie Zwissler, Global Chief Marketing Officer at Office Beacon LLC, shares why trust, relationships, and internal alignment have become the foundation of sustainable growth. She explains how the Connector E...

Modern CRO Leadership: Navigating Trust and Competition

June 16, 2026 9:55am 30 min

Episode #305: Andrea Kayal, Chief Revenue Officer at Help Scout, shares how alignment, trust, and customer centricity drive sustainable growth. She explains why marketing must own trust-building, how product supports rev...

AI Transformation: Rethinking Modern Revenue Leadership

June 10, 2026 8:50am 30 min

Episode #304: Keith Laska, Chief Growth Officer at GridUnity, explores the leadership principles driving sustainable growth amid an unprecedented AI transformation. He explains why executive alignment, customer obsession...

Why Internal Communication Now Drives External Growth

June 05, 2026 11:50am 39 min

Episode #303:Christian Land, Group Chief Marketing Officer at big. bechtold-gruppe, explains why internal communication has become one of the most powerful drivers of external business growth. He shares how culture, trus...

The Dangerous Obsession with Lead Generation

June 05, 2026 9:05am 29 min

Episode #302:Bill Taysom, Fractional Chief Marketing Officer at Savvy Strategic Partners, explains why many organizations become dangerously focused on generating more leads while overlooking the trust, credibility, and ...

Pipeline Volume Trap: Why More Leads Kill Better Deals

June 04, 2026 9:55am 30 min

Episode 301: Joe Healy, Chief Growth Officer at Fintua, explains why the pursuit of more leads often distracts companies from what actually drives revenue growth. He shares how trust, customer understanding, and relation...

B2B C-Suite Execs: How to Win the Day One Shortlist

June 02, 2026 10:15am 29 min

Episode #300:Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's short...

How AI Is Redefining What It Means to Be a CRO

May 28, 2026 10:15am 33 min

Episode #299: Emil Reister, Chief AI Sales Officer at BCC Research, explains how AI is transforming modern sales leadership, buyer expectations, and team productivity. He discusses connected systems, AI-powered coaching,...

The New Board Agenda to Achieve Growth

May 27, 2026 9:35am 30 min

Episode #298:Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales,...

AI Pressure on Today’s C-Suite

May 26, 2026 9:00am 31 min

Episode #297: Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influence, and customer engagement. She discusses why human judgment, d...

Reinventing Growth After AI Disruption

May 20, 2026 4:05am 35 min

Episode #296:Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving cust...

CRM’s 30-Year Promise Finally Delivered

May 20, 2026 1:55am 35 min

Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prioritize, engage, and close opportunities. Grant Johnson, Chief Grow...

Client Centricity Myth: Why Most Companies Get It Wrong

May 18, 2026 2:55pm 33 min

Episode #294: Olivia Brooks Allan, Chief Client Officer at Nteractive, explains why most companies misunderstand what client centricity actually means. She shares how psychological safety, preparation, accountability, an...

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