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Marketing Notes for Entrepreneurs Marketing Notes for Entrepreneurs Jason Haeger | Marketing Strategist for Entrepreneurs Chat GPT Podcast Chat GPT Podcast Sol Good Network 36氪·有识芝士 36氪·有识芝士 36氪音频频道 36氪·商业情报局(第二季) 36氪·商业情报局(第二季) 36氪音频 손에 잡히는 경제 손에 잡히는 경제 MBC The Data Center Daily The Data Center Daily The Data Center Daily — Lantern Podcasts Sales Gravy: Jeb Blount Sales Gravy: Jeb Blount Jeb Blount No B.S. Job Search Advice Radio No B.S. Job Search Advice Radio Jeff Altman, The Big Game Hunter 寰宇#關鍵字新聞 Global Hashtag News 寰宇#關鍵字新聞 Global Hashtag News 寰宇新聞台 The Gemini Brief - Investment Deep Dives The Gemini Brief - Investment Deep Dives Lukasz Tomicki and LRT Capital Management LLC Stock Movers Stock Movers iHeartPodcasts Ecorama Ecorama BOURSORAMA AJ Bell Money & Markets AJ Bell Money & Markets AJ Bell CEO Daily Brief with Dr. Jessica Kriegel CEO Daily Brief with Dr. Jessica Kriegel tentwentytwo / Culture Partners Business Now with Ross Greenwood Business Now with Ross Greenwood Sky News Australia / NZ Pensamiento Positivo Radio Pensamiento Positivo Radio IPP Radio Dr. Julian Hosp - KI, Finanzen, Unternehmertum und Performance Dr. Julian Hosp - KI, Finanzen, Unternehmertum und Performance Dr. Julian Hosp CAP Regen, le podcast qui concrétise l'économie régénérative ! CAP Regen, le podcast qui concrétise l'économie régénérative ! CEC Podcasts Happy Work - Management & bien-être au travail Happy Work - Management & bien-être au travail Gaël Chatelain-Berry Starter Story Starter Story Starter Story How Money Works How Money Works How Money Works Krypto Podcast – Bitcoin, KI & Krypto News und CBDC, RWA, Tokenisierung & Stablecoin Analyse für den DACH Markt Krypto Podcast – Bitcoin, KI & Krypto News und CBDC, RWA, Tokenisierung & Stablecoin Analyse für den DACH Markt Blue Alpine GmbH WW – William Waack WW – William Waack CNN Brasil Construction Brothers Construction Brothers Construction Brothers Systemrelevant - Fakten für eine demokratische und nachhaltige Wirtschaft Systemrelevant - Fakten für eine demokratische und nachhaltige Wirtschaft Hans-Böckler-Stiftung Leaders in Finance Podcast Leaders in Finance Podcast Leaders in Finance Merryn Talks Money Merryn Talks Money Bloomberg Strong Source Strong Source Strong Source 津津乐道 津津乐道 DAO Quarks – Mal angenommen Quarks – Mal angenommen ARD Automotive News Daily Drive Automotive News Daily Drive Automotive News Future of Fitness Future of Fitness Eric Malzone Organize 365 Podcast Organize 365 Podcast Lisa Woodruff The Ramsey Show Highlights The Ramsey Show Highlights Ramsey Network Podcast de Vendas do Diego Maia Podcast de Vendas do Diego Maia Diego Maia Squawk Pod Squawk Pod CNBC The College Investor Audio Show The College Investor Audio Show The College Investor
Marketing Notes for Entrepreneurs

Business

Marketing Notes for Entrepreneurs

Jason Haeger | Marketing Strategist for Entrepreneurs

Episode 20: Operating the Family Table: Why Your Marketing Knows Before Anyone Else Does

July 02, 2026 8:27pm 25 min

Your business has two halves. One faces the customer. One makes what the customer receives. And most alignment problems don't start with bad strategy they start with those two halves losing the habit of talking to each o...

Episode 19: Bringing People to the Family Table: How to Sound Like the Same Brand in Every Room

June 24, 2026 6:20am 25 min

Your brand doesn't have to sound identical everywhere to be consistent. When it does, it usually stops connecting. The most consistent brands aren't the ones with a locked-down tone guide. They're the ones that know exac...

Episode 18: The Living ICP: Your ICP Was Right Once. Is It Still?

June 12, 2026 6:57am 20 min

Your ICP was right once. Then the market moved, your customers changed, and your business kept acting like nothing had happened. That's ICP drift -- and it's quieter and more common than building the wrong ICP from the s...

Episode 17: How a Wrong ICP Breaks Everything at Once: Why Your Marketing Fixes Keep Not Working

June 05, 2026 6:54am 17 min

If you've been fixing the same marketing problems over and over — better messaging, smarter pricing, tighter retention — and nothing stays fixed, the problem probably isn't your execution. Every system in your business m...

Episode 16: How a Wrong ICP Breaks Your Retention: The Customers Who Stay Without Growing

May 29, 2026 7:03am 14 min

If your retention looks healthy but growth still feels harder than it should, the problem probably isn't your retention strategy. It's who you're retaining. Wrong-ICP customers stay; not because the fit is right, but bec...

Episode 15: How a Wrong ICP Breaks Your Pricing: Why Customers Question Your Value

May 22, 2026 6:43am 15 min

If your pricing keeps stalling, or you keep attracting customers who negotiate everything, the problem probably isn't the price. It was set for a customer who isn't in the room. Most pricing problems aren't pricing probl...

Episode 14: How a Wrong ICP Breaks Your Product or Service: Why You Keep Building Features Nobody Asked For

May 15, 2026 6:53am 20 min

You built something real. It works. Customers are using it. Just not quite the way you built it to be used. That gap is one of the most expensive product positioning problems in marketing for entrepreneurs — and one of t...

Episode 13: How a Wrong ICP Breaks Your Sales Messaging: Why Your Sales Conversations Feel Like Pushing Uphill

May 08, 2026 6:47am 17 min

Most sales training tells you to get better at objection handling, sharpen your close, follow up more. And most of the time, that's not the problem. The problem is that your entire sales approach was built for a customer...

Episode 12: How a Wrong ICP Breaks Your Positioning: Why Your Actual Customers Don't Recognize Themselves

May 01, 2026 6:44am 22 min

When your actual customers land on your website, do they immediately think "this is exactly what I need"? Or do they have to work to figure out what you do? Most founders assume confusion is a filter. If someone doesn't ...

Episode 11: How a Wrong ICP Breaks Your Content Strategy: Why Your Content Performs but Doesn't Convert

April 24, 2026 7:03am 23 min

Your content is getting engagement. Comments, shares, positive feedback. But nobody is buying. That is not a content quality problem. That is a content direction problem. You are creating content for the wrong people. An...

Episode 10: How a Wrong ICP Breaks Your Social Media: Why Your Engagement Doesn't Convert

April 17, 2026 7:04am 18 min

Your social media is getting engagement. Likes, comments, shares. But the people engaging are not buying. That is not a content problem. That is a foundation problem. When your ideal customer profile is wrong, your entir...

Episode 9: Your ICP is a Lie: Why Most Marketing Strategies Are Built on False Assumptions

April 10, 2026 10:45pm 14 min

Your marketing probably isn't working. Not because you're doing it wrong. Because you're doing it for the wrong people. Most businesses build their entire marketing strategy around an ideal customer profile based on assu...

Episode 8: The Cost: What It Actually Takes to Build a Business That Lasts (Trust Walls pt 7)

April 03, 2026 2:34pm 24 min

Everyone wants a business that works. A structure that stands. A brand that lasts. But not everyone is willing to pay what it actually costs to build one. This is not about money. This is about the full cost: patience, f...

Episode 7: Load-Bearing vs. Decorative: Stop Polishing the Wrong Things (Trust Walls pt 6)

April 01, 2026 9:48am 27 min

Most businesses spend 80% of their energy on things that look impressive but don't actually hold weight. They perfect their Instagram aesthetic while their delivery model is broken. They redesign their logo while their u...

Episode 6: The Blueprint: Business Strategy vs. Just Being Busy (Trust Walls pt 5)

March 30, 2026 6:31am 31 min

Most businesses confuse being busy with making progress. They're launching campaigns, posting content, running ads, attending events but there's no plan connecting any of it. The difference between businesses that work a...

Episode 5: Building in Public: When Transparency Builds Trust (And When It Destroys It) (Trust Walls pt 4)

March 27, 2026 11:45am 19 min

Should you show people what you're building, or keep it private until it's perfect? The answer depends on what you're building WITH. Most people get this wrong. Transparency is trendy. "Build in public" is everywhere. Bu...

Episode 4: The Materials: Why Different Businesses Need Different Bricks (Trust Walls pt 3)

March 11, 2026 11:22am 20 min

In business, what you build WITH matters as much as what you build ON. Imagine standing in a brickyard with three options in front of you: premium bricks (expensive, last forever), standard bricks (solid, reliable), and ...

Episode 3: The Foundation: What You Build ON Determines What Stands (Trust Walls pt 2)

March 11, 2026 10:57am 26 min

The Foundation: What you build on matters as much as what you build. There's a luxury apartment building in San Francisco that's sinking. Millennium Tower: 58 stories, hundreds of millions of dollars invested, and a beau...

Episode 2: The Anatomy: How Trust is Built Brick by Brick (Trust Walls pt 1)

March 11, 2026 10:24am 18 min

Imagine standing in front of two walls. One represents a major brand: tall, polished, millions of dollars invested. The other was built by a person you just met.  Which do you trust more? The answer reveals everything ab...

Episode 1: The Three Gaps: Why Marketing Fails Mission-Driven Businesses

March 10, 2026 5:43pm 8 min

You're doing meaningful work. Your team cares deeply. Your mission matters. So why isn't growth happening the way it should? Welcome to Grey Leaf Media: the podcast for mission-driven business leaders who are done spinni...

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