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Marketing Notes for Entrepreneurs Marketing Notes for Entrepreneurs Jason Haeger | Marketing Strategist for Entrepreneurs BETONE ORIGINAL BETONE ORIGINAL Betone.hu Leaders Worth Knowing Podcast Leaders Worth Knowing Podcast Leaders Daily Fire Daily Fire John Lee Dumas Talk Dirt to Me Talk Dirt to Me Logan Hanks One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds Danny Brown Jack Hopkins Jack Hopkins Jack Hopkins Jim Rohn Motivation Daily Jim Rohn Motivation Daily Jim Rohn Harvard Business Review Harvard Business Review HBR Evan Carmichael - Believe: Unlocking Your True Potential Evan Carmichael - Believe: Unlocking Your True Potential Evan Carmichael Ohio Ag Net Morning Farm Show Ohio Ag Net Morning Farm Show Ohio Ag Net Macro Hive Conversations With Bilal Hafeez Macro Hive Conversations With Bilal Hafeez Bilal Hafeez Jason On Firms Podcast Jason On Firms Podcast Jason Staats 维明说投资 维明说投资 刘维明 120 jaar IJsfabriek Strombeek 120 jaar IJsfabriek Strombeek The Podcast Planet Company Interviews Company Interviews Crux Investor En Acción En Acción Expansión Drain Rehab Solutions Drain Rehab Solutions Drain Rehab Solution 虎嗅·商业有味道 虎嗅·商业有味道 虎嗅APP 40 nuances de Next 40 nuances de Next FeuilleBlanche Studio Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes Dave Jackson Green Industry Podcast Green Industry Podcast Paul Jamison | Lawn Care + Landscaping The Clark Howard Podcast The Clark Howard Podcast Clark Howard EntreLeadership EntreLeadership Ramsey Network Dagen med Di Dagen med Di Dagens industri Off Script Off Script Hey! Presents The Compound and Friends The Compound and Friends The Compound InteleCast - InteleTravel Official Podcast InteleCast - InteleTravel Official Podcast InteleTravel Travel Advisor Training Show Indonesia Digital Marketing Podcast - Ryan Kristo Muljono Indonesia Digital Marketing Podcast - Ryan Kristo Muljono Ryan Kristo Muljono Teach and Retire Rich Teach and Retire Rich Daniel Otter VPM Daily Newscast VPM Daily Newscast VPM News The Lead Pedal Podcast for Truck Drivers The Lead Pedal Podcast for Truck Drivers Bruce Outridge, The Lead Pedal Podcast for Truck Drivers The Raving Patients Podcast The Raving Patients Podcast Dr. Len Tau Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast John Wilson The Peak Daily The Peak Daily The Peak / Curiouscast مجرة مجرة هارفارد بزنس ريفيو 請聽,哈佛管理學! 請聽,哈佛管理學! 哈佛商業評論
Marketing Notes for Entrepreneurs

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Marketing Notes for Entrepreneurs

Jason Haeger | Marketing Strategist for Entrepreneurs

Episode 20: Operating the Family Table: Why Your Marketing Knows Before Anyone Else Does

July 02, 2026 8:27pm 25 min

Your business has two halves. One faces the customer. One makes what the customer receives. And most alignment problems don't start with bad strategy they start with those two halves losing the habit of talking to each o...

Episode 19: Bringing People to the Family Table: How to Sound Like the Same Brand in Every Room

June 24, 2026 6:20am 25 min

Your brand doesn't have to sound identical everywhere to be consistent. When it does, it usually stops connecting. The most consistent brands aren't the ones with a locked-down tone guide. They're the ones that know exac...

Episode 18: The Living ICP: Your ICP Was Right Once. Is It Still?

June 12, 2026 6:57am 20 min

Your ICP was right once. Then the market moved, your customers changed, and your business kept acting like nothing had happened. That's ICP drift -- and it's quieter and more common than building the wrong ICP from the s...

Episode 17: How a Wrong ICP Breaks Everything at Once: Why Your Marketing Fixes Keep Not Working

June 05, 2026 6:54am 17 min

If you've been fixing the same marketing problems over and over — better messaging, smarter pricing, tighter retention — and nothing stays fixed, the problem probably isn't your execution. Every system in your business m...

Episode 16: How a Wrong ICP Breaks Your Retention: The Customers Who Stay Without Growing

May 29, 2026 7:03am 14 min

If your retention looks healthy but growth still feels harder than it should, the problem probably isn't your retention strategy. It's who you're retaining. Wrong-ICP customers stay; not because the fit is right, but bec...

Episode 15: How a Wrong ICP Breaks Your Pricing: Why Customers Question Your Value

May 22, 2026 6:43am 15 min

If your pricing keeps stalling, or you keep attracting customers who negotiate everything, the problem probably isn't the price. It was set for a customer who isn't in the room. Most pricing problems aren't pricing probl...

Episode 14: How a Wrong ICP Breaks Your Product or Service: Why You Keep Building Features Nobody Asked For

May 15, 2026 6:53am 20 min

You built something real. It works. Customers are using it. Just not quite the way you built it to be used. That gap is one of the most expensive product positioning problems in marketing for entrepreneurs — and one of t...

Episode 13: How a Wrong ICP Breaks Your Sales Messaging: Why Your Sales Conversations Feel Like Pushing Uphill

May 08, 2026 6:47am 17 min

Most sales training tells you to get better at objection handling, sharpen your close, follow up more. And most of the time, that's not the problem. The problem is that your entire sales approach was built for a customer...

Episode 12: How a Wrong ICP Breaks Your Positioning: Why Your Actual Customers Don't Recognize Themselves

May 01, 2026 6:44am 22 min

When your actual customers land on your website, do they immediately think "this is exactly what I need"? Or do they have to work to figure out what you do? Most founders assume confusion is a filter. If someone doesn't ...

Episode 11: How a Wrong ICP Breaks Your Content Strategy: Why Your Content Performs but Doesn't Convert

April 24, 2026 7:03am 23 min

Your content is getting engagement. Comments, shares, positive feedback. But nobody is buying. That is not a content quality problem. That is a content direction problem. You are creating content for the wrong people. An...

Episode 10: How a Wrong ICP Breaks Your Social Media: Why Your Engagement Doesn't Convert

April 17, 2026 7:04am 18 min

Your social media is getting engagement. Likes, comments, shares. But the people engaging are not buying. That is not a content problem. That is a foundation problem. When your ideal customer profile is wrong, your entir...

Episode 9: Your ICP is a Lie: Why Most Marketing Strategies Are Built on False Assumptions

April 10, 2026 10:45pm 14 min

Your marketing probably isn't working. Not because you're doing it wrong. Because you're doing it for the wrong people. Most businesses build their entire marketing strategy around an ideal customer profile based on assu...

Episode 8: The Cost: What It Actually Takes to Build a Business That Lasts (Trust Walls pt 7)

April 03, 2026 2:34pm 24 min

Everyone wants a business that works. A structure that stands. A brand that lasts. But not everyone is willing to pay what it actually costs to build one. This is not about money. This is about the full cost: patience, f...

Episode 7: Load-Bearing vs. Decorative: Stop Polishing the Wrong Things (Trust Walls pt 6)

April 01, 2026 9:48am 27 min

Most businesses spend 80% of their energy on things that look impressive but don't actually hold weight. They perfect their Instagram aesthetic while their delivery model is broken. They redesign their logo while their u...

Episode 6: The Blueprint: Business Strategy vs. Just Being Busy (Trust Walls pt 5)

March 30, 2026 6:31am 31 min

Most businesses confuse being busy with making progress. They're launching campaigns, posting content, running ads, attending events but there's no plan connecting any of it. The difference between businesses that work a...

Episode 5: Building in Public: When Transparency Builds Trust (And When It Destroys It) (Trust Walls pt 4)

March 27, 2026 11:45am 19 min

Should you show people what you're building, or keep it private until it's perfect? The answer depends on what you're building WITH. Most people get this wrong. Transparency is trendy. "Build in public" is everywhere. Bu...

Episode 4: The Materials: Why Different Businesses Need Different Bricks (Trust Walls pt 3)

March 11, 2026 11:22am 20 min

In business, what you build WITH matters as much as what you build ON. Imagine standing in a brickyard with three options in front of you: premium bricks (expensive, last forever), standard bricks (solid, reliable), and ...

Episode 3: The Foundation: What You Build ON Determines What Stands (Trust Walls pt 2)

March 11, 2026 10:57am 26 min

The Foundation: What you build on matters as much as what you build. There's a luxury apartment building in San Francisco that's sinking. Millennium Tower: 58 stories, hundreds of millions of dollars invested, and a beau...

Episode 2: The Anatomy: How Trust is Built Brick by Brick (Trust Walls pt 1)

March 11, 2026 10:24am 18 min

Imagine standing in front of two walls. One represents a major brand: tall, polished, millions of dollars invested. The other was built by a person you just met.  Which do you trust more? The answer reveals everything ab...

Episode 1: The Three Gaps: Why Marketing Fails Mission-Driven Businesses

March 10, 2026 5:43pm 8 min

You're doing meaningful work. Your team cares deeply. Your mission matters. So why isn't growth happening the way it should? Welcome to Grey Leaf Media: the podcast for mission-driven business leaders who are done spinni...

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