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CMO School CMO School Jessica Shirra | Fractional CMO Daily Tanya with R' Yossi Paltiel Daily Tanya with R' Yossi Paltiel Inside Chassidus Inc Jama Pantel: Unfiltered Jama Pantel: Unfiltered Jama Pantel Vitality Unleashed: The Functional Medicine Podcast Vitality Unleashed: The Functional Medicine Podcast Dr. Kumar from LifeWellMD.com A Minute With Rabbi A Minute With Rabbi Rabbi Schneider Dead and Kind of Famous Dead and Kind of Famous Courtney Blomquist and Marissa Rivera OMAPOD OMAPOD Tony Bock WGKM WGKM KGOR Radio Normalize It Forward Normalize It Forward Marc Lehman Enduring Grief Enduring Grief Sarah Peterson, LCSW |Fellow Griever| Founder of Clear Mourning, a nonprofit dedicated to shifting the culture of grieving| experienced in hospice care| Familiar with Grief and Loss DARE YOURSELF DARE YOURSELF Nataly Kogan Shine FM Shine FM Touch Canada I'm Into This Place I'm Into This Place I'm Into This Place Intangible Podcast Intangible Podcast Chris Spencer ADHD with Confidence | Overcome Anxiety & Self-Doubt, Life & ADHD Coach, ADHD in Women ADHD with Confidence | Overcome Anxiety & Self-Doubt, Life & ADHD Coach, ADHD in Women Kelsey Spronk Maximum Life with Pastor Zach Terry Maximum Life with Pastor Zach Terry Pastor Zach Terry Authenticated Authenticated Kate McLeod Wrestling Tracks Wrestling Tracks WrestlingTracks Know The Truth Daily Broadcast Know The Truth Daily Broadcast Know The Truth The Bridge Austin The Bridge Austin The Bridge Austin BogeyBallSociety's Podcast BogeyBallSociety's Podcast BogeyBallSociety Power Movers Power Movers Roy Castleman Slide Inn Pod with Kelly Galloup Slide Inn Pod with Kelly Galloup Kelly Galloup WETR Podcasts WETR Podcasts Moffit Media The Judd Lienhard Podcast The Judd Lienhard Podcast Judd Lienhard Beauty in the Break Beauty in the Break Cesar Cardona & Foster Wilson Women Advancing Women Advancing Kate Byrne The Wild Idea The Wild Idea Wild Idea Media WPGM On Demand WPGM On Demand Montrose Broadcasting B.O.S.S. Moves Podcast B.O.S.S. Moves Podcast Myron Golden The Flyover Podcast The Flyover Podcast Join The Flyover PodCrash with Matt Ebert PodCrash with Matt Ebert Matt Ebert Dish From Chicago Magazine Dish From Chicago Magazine Chicago magazine The People Run Podcast The People Run Podcast Fitz Mayi Shutter Nonsense: A Nature Photography Podcast Shutter Nonsense: A Nature Photography Podcast Shutter Nonsense Nonprofit CEO SPARK Nonprofit CEO SPARK Marcia Beckner, Nonprofit CEO Mentor & Culture Strategist Raising ADHD: Real Talk For Parents & Educators Raising ADHD: Real Talk For Parents & Educators Dr. Brian Bradford & Apryl Bradford
CMO School

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CMO School

Jessica Shirra | Fractional CMO

How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave)

July 14, 2026 4:00am 5 min

Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhelmed by the contract...

How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies

July 07, 2026 1:15pm 11 min

The advice to "use AI to work faster" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if you’re not careful. That’s why I’m breaking down the exact proces...

Why I'm Not Taking On More Clients (Even Though I Could)

June 30, 2026 4:00am 11 min

Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want. And the most powerful thing you can do is get radically honest ab...

The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients)

June 23, 2026 4:00am 13 min

Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you to hit consistent six figures.In this episode, I'm...

How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit

June 16, 2026 4:00am 13 min

Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call.The advice to "just take the...

What To Do When Your Fractional CMO Client Has No Team To Execute

June 09, 2026 4:00am 17 min

The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it.Every Fractional CMO will eventually land a client who doesn't have the right team to...

Can I Be A Fractional CMO If I've Never Been A CMO Before?

June 02, 2026 4:00am 7 min

You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you.I’m breaki...

Stop Posting on Social Media to Get Clients as a Fractional CMO

May 26, 2026 4:00am 7 min

Posting on social media is one of the least effective easy to get clients as a Fractional CMO.I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most exhausting route to...

5 Ways to Beat Imposter Syndrome That Work Right Away

May 19, 2026 4:00am 9 min

Imposter syndrome is why most Fractional CMOs undercharge, second-guess their strategy, and shrink in client meetings.And the advice everyone gives you to "work on your mindset” is great, and I'm a huge believer in it — ...

Do I Even Want To Be A Fractional CMO? | Live Coaching Call

May 12, 2026 4:00am 1:05

So many people start Fractional work then find themselves burnt out, and questioning if this model is even a fit for them.I sat down with one of my Fractional CMO School students, for a live coaching call. Lisa came to m...

How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO

May 05, 2026 4:00am 12 min

Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling...

How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO

April 28, 2026 4:00am 16 min

What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, and whether you burn out. If you've ever felt like you're executing ...

Fractional CMO vs Agency vs Contractor: How Switching Between Roles Is Costing You

April 21, 2026 4:00am 7 min

What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you're losing authority and pricing power.If you've ever found yourself...

What to Do In Your First 90 as a Fractional CMO

April 14, 2026 4:00am 11 min

How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic leader or just another...

My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make)

April 07, 2026 4:00am 12 min

I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it.Most fractional CMOs are winging their strategy process and massively undercharging because of ...

Why Most Marketing Hires Fail (And How to Fix It)

March 31, 2026 4:00am 11 min

I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other person. But most of the time, it’s actually no one’s fault.In today’s...

Why Clients Don’t See You as A Leader (And How to Fix It)

March 24, 2026 4:00am 14 min

How your clients see you determines everything — how much they trust your decisions, how often they question your strategy, how much control they take in meetings, and ultimately how much they’re willing to pay you as a ...

What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO

March 17, 2026 4:00am 22 min

Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries,It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every as...

What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO

March 10, 2026 4:00am 11 min

When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly turning your fracti...

Three Ways to Get Clients as a Fractional CMO (No Audience Needed)

March 03, 2026 3:00am 25 min

You don’t need a huge audience to get Fractional CMO clients.But you do need to stop approaching sales like a freelancer.If you’ve been posting educational content, creating freebies, or “putting yourself out there” and ...

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