Podcast Index
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Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations
Fexingo
The Art of War by Sun Tzu
Sun Tzu
Blockchain Basics: Crypto, NFTs & Web3 Explained
ELMA
Chat GPT Podcast
Sol Good Network
50 Shades of Planning
Samuel Stafford
The Data Center Daily
The Data Center Daily — Lantern Podcasts
JIJI news for English Learners-時事通信英語学習ニュース‐
時事通信社
Buy High. Sell Low. Techaktien und Global.Stock.Flash
Techaktien
The Daily Finance Brief | Markets, Business and Economic News
The Daily Finance Brief
The Gemini Brief - Investment Deep Dives
Lukasz Tomicki and LRT Capital Management LLC
【我交易過人生】
凡爸
China Update
Tony
JIJI English News-時事通信英語ニュース-
時事通信社
The Ramsey Show Highlights
Ramsey Network
Ready For Retirement
James Conole, CFP®
The Think Media Podcast
Think Media
Maximum Lawyer
Tyson Mutrux
Becker’s Healthcare Podcast
Becker's Healthcare
Scale Your Insurance Agency | Hosted Daniel Metcalf & Mike Stromsoe
Daniel Metcalf and Mike Stromsoe
Wheel Talk
Ryan Durbin & Becca Otis
Successful Farming Podcast
Successful Farming
Wealth Juice | Real Estate, Entrepreneurship & Investing
Cory Jacobson, Ryan Bevilacqua
She Coaches Coaches
Candy Motzek | Life & Business Coach
財訊 《Wealth Magazine》
財訊雙週刊
Working Ranch Radio Show
Justin Mills
Third Alarm Cowboys Podcast
Heath Meredith
The KE Report
KE Report
The Pomp Podcast
Anthony Pompliano
The Unforget Yourself Show
Mark and Katie
Stock Movers
iHeartPodcasts
The Drive Car Show
The Drive with Lauren & Karl
AI News Podcast | Latest AI News, Analysis & Events | Daily Inference
AI Daily
DX Today | No-Hype Podcast & News About AI & DX
Rick Spair
AD7 Devocional - Diferente / Inverso
AD7 Devocional
Leadership Lessons From The Great Books
Leadership Toolbox Podcast Network
聞く経済ニュース - 海外メディア超多読ラジオ
聞く経済ニュース
Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights
Richard C. Wilson, CEO of Family Office Club
Negocios
Fexingo
In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic o...
Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultane...
Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly can...
In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-ho...
Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget...
Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna u...
Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the au...
In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent ac...
Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million b...
Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a k...
Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a ...
Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywords that match exactly what's in stock, you might think that's efficien...
Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show ho...
Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They break down why simplistic 'if performance metric > X, then adjust bid by ...
Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on...
Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real examp...
Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last...
Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Pr...
Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid mu...
Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand...
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