Podcast Index
Parcourez les podcasts par catégorie, ouvrez les épisodes récents et téléchargez l’audio pour l’écouter hors ligne.
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations
Fexingo
Dividend Talk
Dividend Talk
ZFounderclub
ZFounderclub
Selling From the Heart Podcast
Larry Levine, Darrell Amy
Manufacturing an American Century
AMCC
The CTO Podcast with Fexingo: Technical Leadership, Architecture, and Engineering Org
Fexingo
Colazione a Wall Street: rilassati, parliamo di soldi!
Colazione a Wall Street
Gooaye 股癌
謝孟恭
Slate Daily Feed
Slate Podcasts
Retirement Coffee Talk
Charisse Rivers
THE ED MYLETT SHOW
Ed Mylett
La Story
Les Echos
FELIX PREHN DAILY MARKET NEWS By Goat Academy
Felix Prehn
TVBS財經
TVBS
Farm Talk
C103
FULLY IN IT | Motherhood | Business | Home
Kate Saffle
Per Diem Podcast
Per Diem Podcast
Gedankenflüge – der Luftfahrt-Podcast
airliners.de
La Tech Made in Italy
Max Brigida
The AI Podcast with Fexingo: Artificial Intelligence, Machine Learning, and Modern AI Models
Fexingo
Les experts
BFM Business
寰宇#關鍵字新聞 Global Hashtag News
寰宇新聞台
Entrepreneurs on Fire
John Lee Dumas of EOFire
Daily Fire
John Lee Dumas
MUNDO RICO
Mundo Rico
AI Insights
Fleur Prince and Grainné Popen
Brushwood Media Network
Brushwood Media Network
AI Fire Daily
AIFire.co
40 nuances de Next
FeuilleBlanche Studio
Inversión Dividendos
Carlos García
The Michael and Patty Real Estate Show
Michael Poczynek & Powerhouse Patty Castle
The Lawfare Podcast: Patreon Edition
The Lawfare Institute
Chat GPT Infinite Intelligence
Sol Good Network
The Art of War by Sun Tzu
Sun Tzu
Blockchain Basics: Crypto, NFTs & Web3 Explained
ELMA
Chat GPT Podcast
Sol Good Network
50 Shades of Planning
Samuel Stafford
Business
Fexingo
In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic o...
Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultane...
Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly can...
In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-ho...
Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget...
Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna u...
Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the au...
In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent ac...
Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million b...
Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a k...
Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a ...
Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywords that match exactly what's in stock, you might think that's efficien...
Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show ho...
Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They break down why simplistic 'if performance metric > X, then adjust bid by ...
Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on...
Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real examp...
Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last...
Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Pr...
Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid mu...
Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand...
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